Running a small business is a huge accomplishment. Making it successful is a completely different matter but there are 6 ways to propel your small business.
According to recent data, around 20% of businesses fail during the first two years of being open. Around 45% of them fail during the first five years, and 65% during the first 10 years.
Only 25% of businesses make it to 15 years and more.
That hurdle may be tough to overcome, but once you’re over it, things can be smooth sailing for your small business.
In our years as digital marketers, we’ve seen the things that work and don’t work when it comes to the success of a small business. Here are some of the common factors that attribute to the rise of ventures.
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Boost leads FAST with Google Ads
Google Ads is a marketing tool from the world’s biggest search engine provider. The platform works simply. You bid on keywords that you want to appear on the first page of Google. If you win those bids against other marketers, your products or services will appear on Google’s search results when your chosen keywords are searched.
For instance, if a person searches for “wedding cakes in Brisbane” and your bid in Google Ads win, then your product will appear on Google’s search results as an advertised post.
Google Ads has been a driving factor not just for engagement but also for sales in many businesses. The ads serve as a direct link between you and your customers.
In Constant Clicks, we make use of various techniques to make your ads work. A good headline, eye-catching snippets, necessary business information, and image extensions, just to name a few.
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Rise Online With SEO
Google Ads should just be one part of your marketing efforts online. SEO or search engine optimisation is one of the top ways to increase your visibility online. To put it simply, SEO refers to practices and techniques that help you rank high on the first page of Google.
With so many competitors and websites out there, increasing your SEO is a guaranteed way to stand out. The majority of consumers online don’t even go beyond the first page when they make a search online. Can you imagine how bad it would be for your business if your links appear beyond page one of Google?
There are many practices to help you rank higher on Google. Based on our experience, however, the best practices to rank high is creating good content and having a good backlink profile.
You should regularly post good and relevant content on your website. Google puts priorities on websites that provide answers to questions made by users. Once you’ve started building a good selection of content on your website, getting a good backlink profile will follow as other websites will begin seeing you as an authority in the industry you are in.
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Be Accessible Most of the Time
Being there for your customers – be it for transactions or questions, is vital for the success of your small business. If you want to maintain a good hold on the people that check out your business, then you need to respond to their questions and requests as quickly as you can.
Enabling omnichannel support for your business is a must. The outlets you should focus on being reachable in include social media, email, text, telephone, and most importantly, live chat.
It’s not that today’s consumers are more impatient. It’s just that they are more dynamic. If other options can respond to them faster, they might opt for those choices instead. That being said, it’s not just about how fast you reply, it’s also about how accessible your business is.
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List Your Business In Google
Listing your business in Google is free and easy to do. It’s basically like putting your business in a directory. It makes it easy for people to find you. Most importantly, it lets people know that your business is active and ready to take in more customers.
When listing your business in Google, make sure to input the correct address. Google will ask you to verify the location and this process can take up to two weeks. Other than that, make sure to put in a description for your business, as well as several photos to complement all of the data you have provided.
Aside from Google, you can also list your business on social media platforms. All of the details that you put in these directories should be consistent with one another.
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Get Professional Help
You might be well-versed in your business, but when it comes to marketing and business management, it would be best to leave the jobs to the experts.
Running a business isn’t a one-man thing. You should get all the professional help that you can get. We’re open to helping you out when it comes to your marketing matters. With our expertise in Google Ads, SEO, and other digital marketing services, you’ll have a lot less to worry about and a lot more to look forward to.
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Invest In Employee Development
Quality customer service is a must for any business. Many business owners say that this is a form of marketing in itself. If your customer feels great after visiting your storefront or after a transaction with you, there’s a chance that they’ll recommend your business to their family and friends too.
Investing in training and seminars that develop your employee’s skill set is a big boost to your business. Aside from customer retention, this can also increase employee loyalty as people feel better about a company if they see that it’s as invested in them as they are with the business itself.
With these tips, increasing the success of your business is not as hard as you think. It may seem like a daunting task at first but once you get a good momentum going, you’ll be surprised at how growth will seem to come naturally.