3 Must-Have SEO Tools
From managing the title tags on each page to optimising your page’s loading time, there has to be a better way to keep all of this in check.
Thankfully, we invest heavily in tools and software to keep track and manage our SEO projects so we’re going to help you skip the guesswork.
Within this article, I’ve compiled 3 must-have SEO tools that will help you manage your organic campaigns, spy on your competitors, and ultimately grow your business.
Let’s get started:
1: Screaming Frog SEO SpiderScreaming Frog SEO Spider is an industry leading website crawler that deep dives into your website to identify technical and on-site SEO improvements. The features of Screaming Frog range from finding broken links on your website to generating XML sitemaps for Google Search Console. Obviously, when you step up to the paid version, they offer a few extra tools such as the ability to link to your Google Analytics and Search Console which will ultimately help automate the process of auditing and optimising your website on an on-going basis. Other Notable Features Include:
- Analysing Page Titles & Meta Data
- Discovering Duplicate Content
- Visualise Site Architecture
2: AhrefsAhrefs is another industry-leading tool that allows you to audit your website, spy on your competitors, and gain insane insight into keyword research and development. This is our favourite tool for researching new keywords and checking backlink quality. To quickly rattle off a few of their features:
- Site Auditor (Similar to Screaming Frog, will audit your website and suggest improvements)
- Rank Tracker (Allows you to track your website’s rankings)
- Content Explorer (Cool tool that shows you new & fresh content ideas)
- Keyword Explorer (Awesome for finding new keywords)
- Site Explorer (Great for checking out your site or competitors sites)
3: Google Search ConsoleGoogle Search Console, previously known as Google Webmaster Tools, is another free tool that links to your Google Analytics and website allowing you to track your sites performance and potential improvements to stay within Google’s Webmaster Guidelines. We love this tool because it tells the truth, and nothing but the truth – According to Google 😉 If you need to make mobile usability adjustments, this tool will notify you. As Google states, their Search Console will help your website “Shine”. This tool will also assist in checking your index status and submitting your website’s sitemap. If you don’t have this setup, get it now here. Some other benefits include:
- HTML Improvements
- Structured Data
- Website Sitelinks
- Manual Actions (Including Penalties)
- Crawl Errors
- And more…
If you ever need any help setting them up or want a sneak peek without paying the monthly fee’s just let us know!