How to Rank Your Business in Google Maps in 2019
5 Steps to Ranking Your Website in the local snack packToday you will learn how to rank on Google Maps. We’re going to walk you through step by step how you can get more market share by optimising your maps listing on Google. The main objective here is to ensure you’re popping up for more and more searches allowing for more traffic. Overall, more sales.
Why rank your business on Google Maps?For some, it’s very obvious, some not so much. Overall it’s for better ROI. A maps listing is going to give you more traffic, free of cost and allow for more market dominance on Google. As well with that, 68% of people say positive reviews make them trust a local business. So both reviews and presence go hand in hand.
Step 1: GMB Listing:The first step is to create your Google .business listing. This can be done by going to google.com.au/mybusiness Fill in your detail and Google will send you a postcard verifying your address within 14 days. Verify this code and you’re done.
Step 2: CitationsCitations. This will relate to not only your Maps Rankings but also your Organic presence in general. Put simply, citations are online references to your site that use any contact details. Most of these will be directories. Ensure all citation reference information is in sync with your website and my business listing. You can use an automated system such as Moz or Bright Local.
Step 3: Review GenerationIt’s simple to ask each customer to leave a review but not many of them will. 93% of customers say that their buying decisions are influenced by online reviews. Ensure you’re overall reviews are above 4.5 stars. We’ve written an article on the best way to generate Google Reviews you can find here. There are some automated review building strategies out there such as getmorereviews.com which work well. One important thing here is reputation management. You want to ensure you’re responding to any negative reviews you may have.
Step 4: Engaging Content.Ensure your my business page has relevant images, articles and blog posts constantly updated. If you work from home, take photos of random items like white board and tag the image as a workstation. When writing your description, make sure it’s keyword dense but not spammy. Ensure that whatever the customer could type into Google, is present in your description. When customers start engaging with this content, it will help grow all aspects of your business.
Step 5: EmbedThe Last Piece of advice we have for today is to embed your maps listing on your website. This will make sure Google knows your business actually exists. The best way to do this is by clicking share/embed on your maps listing, then passing the code to your web developer.
RecapRanking your business on Google Maps can be done provided you follow our guidelines.
- Create your listing
- Ensure your citations and up to date
- Develop a review strategy
- Create engaging content
- Embed your maps listing on your website