There are a lot of factors that would make people consider a marketing campaign as “being good.” A good approach, reaching out to the right people, and of course, good marketing materials. Have all three of these and then some and you’ll have an excellent marketing campaign ahead of you. But can you get the most out of Google Ads?
However, even if you have all these three things working out for you, success isn’t immediately guaranteed. What annoys most marketers – us at Constant Clicks included, is having your ads reach places where the engagement or the lead is not relevant to your business.
Google Ads is a good way to generate direct conversions for your products and services. However, we’ve found that the platform isn’t that good if you don’t tweak your settings to fit your needs. One of the common problems marketers face as we’ve said is getting irrelevant traffic.
Let’s say you’re in the business of offering quick and budget-friendly home renovation services exclusively in Perth. There’s a chance that you’re getting traffic from far off areas like Sydney and Melbourne. Unless you’re willing to adjust your business to reach out to these people, then such traffic and clicks aren’t going to be good for your business.
Believe it or not, this is a very common case we’ve seen throughout the years. You could be losing a lot of money through irrelevant clicks which is why it’s time you change things up a bit.
Keep in mind that you are paying for these ads even if they don’t result in sales for your business. You’re practically wasting your effort and money on traffic that’s NEVER going to lead to sales on your end. Now, what are you going to do about this irrelevant traffic?
Get the Most Out of Your Google Ads
Stopping Irrelevant Traffic With One Click
Surprisingly, a lot of marketers aren’t aware of this neat little trick. All you need to do first is to head to your campaign settings. From there, click on Locations, Location Options, and then toggle “People in your target locations.” Save and your irrelevant traffic is going to be dealt with quickly.
This advanced setting will make sure that only those IP addresses that are physically near to you will see your ads. This is a good way to save on your marketing campaign. Better yet – this minor tweak will make sure that all you spend on Google Ads will be worth every penny.
Without tweaking this option, your ads are going to appear in various locations. It doesn’t take a lot to tell you that this is a bad idea. If you want more valuable traffic and engagement, then you’ll need to be hands-on with your Google Ads campaign. It might just be a simple tweak but the changes for your results are well worth it.
Getting the most out of your Google Ads is a lot easier than you think. Making this one tweak on the settings is just one of the things you can do to prevent invalid or irrelevant clicks from happening. Here are other tips to keep in mind.
Understand Your Audience
One of the biggest mistakes you can make as a business owner or a marketer is not understanding who your audience is first. Make a campaign without knowing who your customers are. Valuable data such as their demographics, wants, needs, and even browsing habits is important.
In doing so, you can create a fully customised browsing experience for each of your customers, thus, allowing you to reach the right people all the time. Some various tools and platforms will allow you to make an in-depth analysis of the people that you should try to reach.
Google Analytics also provides details on the common people that visit your website and this is a good start.
Don’t Click on Your Ads
Another rookie mistake we find business owners doing is clicking on their ads. Sure, it’s not the same as having a person who’s not near click on your ad. However, the results remain the same – this is an invalid click. You’re spending money on ads that won’t give you returns in any way.
It’s common for people to click on their ads just to test them out. However, there are better ways to check the effectiveness of your campaigns without wasting money.
Always Check the Results
Google Ads might be a simple and intuitive platform but that doesn’t mean it’s something that you can leave and expect to work perfectly. Always check the results of your marketing campaigns. That way, you can directly see if there is any invalid traffic coming from people.
The results of your campaign are readily available to you on Google Ads. If you’ve noticed an influx in unwanted traffic, then there could be something wrong either with your settings or your approach.
Better Results in Time
Google Ads was made to give businesses and marketers access to a platform that’s intuitive and effective. However, we’d be lying if we say that the platform is perfect. There are still some things that are worth mentioning and one of those is the fact that the platform doesn’t tell you everything immediately.
Our expert marketers here at Constant Clicks may be masters of Google Ads already but that doesn’t mean they are no longer open to exploring the platform. They’re constantly on the lookout for ways to radically improve the results a campaign gets. Yes – that involves making tweaks to settings, too.
Google Ads is an excellent platform for PPC marketing but it’s only that if you are a master at adjusting the settings. Without proper tweaks, you’re going to lose more than what you can earn with Google Ads because of the way the platform works.
If you’re having trouble with your marketing campaign, just know that there are many things that you could be doing wrong. There’s nothing wrong with asking pros for help because that’s what we do in the first place. With Constant Clicks, you’ll be reaching out to the right people in the right places.