A conversion funnel serves as a visual representation to help SEO marketers plan for the phases of digital marketing. When utilising a conversion funnel, you will know what to say, when to say it, where to say it, and how. An SEO conversion funnel is a sudden change in how potential customers purchase a product or service.
Digital marketing has changed the traditional preference of customers. As a result, the marketing journey is no longer too focused on the price. Instead, the SEO conversion funnel proves that digital marketing is more than offering the best prices to get ahead of the competition.
Top of the Funnel (TOFU)
The top of the funnel is where awareness happens. It is the first stage where potential customers are still unaware of their need to purchase your products. At this time, they are just browsing through the internet, and then something rings the bell and reminds them of their needs.
Here at Constant Clicks, our Brisbane SEO experts know how to attract leads by using keyword-driven pieces of content. No paid advertisement is required to engage with their leads.
Middle of the Funnel (MOFU)
At this time, the leads have already acknowledged their needs. They just knew that they had problems and felt the need to find ways to remedy them. However, there is still no urgency to fix the problem. It is the part where our Brisbane SEO experts enter the picture. By using engaging and compelling content, our persuasive strategies will soon convert these leads into customers.
Bottom of the Funnel (BOFU)
The bottom of the funnel is where decisions are made. The leads are now putting action into their purchase intention. They will stumble upon hundreds of ads on the internet. Still, our Constant Clicks SEO experts will lead them to your products and use customised marketing strategies that set your business apart from the competition.