Google Ads

Google Ads has been helping countless businesses promote their products & services since 2000. As intuitive as it may be, a lot of the success behind your Google Ad will depend on how you manage the ad itself. Without the proper techniques and practices, your listing is as good as any ad on Google. So, how can you make your Google Ads stand out? As with other forms of marketing, the key to a successful Google Ad is standing out. Just recently, Google has introduced what’s called image extensions. These might just be your key to better sales and engagements … Read more

There are a lot of factors that would make people consider a marketing campaign as “being good.” A good approach, reaching out to the right people, and of course, good marketing materials. Have all three of these and then some and you’ll have an excellent marketing campaign ahead of you. But can you get the most out of Google Ads? However, even if you have all these three things working out for you, success isn’t immediately guaranteed. What annoys most marketers – us at Constant Clicks included, is having your ads reach places where the engagement or the lead is … Read more

The main purpose of marketing campaigns – be it digital or traditional, is to get more people to support your business. One of the best ways to market your products, in our opinion, is via Google Ads. It’s simple and effective, but it’s not without challenges as well. You must have heard of Google Ads click fraud, so you may ask what this is and how do you prevent it? Everyone can click on your ad once it appears on SERPs via Google Ads. Everyone, including your competitors. As dirty a tactic as it may be, your competitors aren’t technically … Read more

A lot of marketers shudder at the thought of email marketing. They believe that it’s an outdated medium to generate leads and conversions. The stigma behind spam continues to put fear into marketers’ minds to this day, but is email marketing something that you should ignore? And how should you make remarketing work with Gmail Ads? What is Email Marketing? To put it simply, email marketing is a practice where you reach out to people via email to tell them more about your business. It involves simply reaching out to them to introduce what you offer but it can also … Read more