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How To Make Remarketing Work With Gmail Ads

How To Make Remarketing Work With Gmail Ads

A lot of marketers shudder at the thought of email marketing. They believe that it’s an outdated medium to generate leads and conversions. The stigma behind spam continues to put fear into marketers’ minds to this day, but is email marketing something that you should ignore? And how should you make remarketing work with Gmail Ads? What is Email Marketing? To put it simply, email marketing is a practice where you reach out to people via email to tell them more about your business. It involves simply reaching out to them to introduce what you offer but it can also … Read more

Are Negative Keywords Good for Your Google Ads Campaign?

Are Negative Keywords Good For Your Google Ads Campaign

With the right tweaks and adjustments, Google Ads can help you reach the right people at the right time. Many factors can make or break the success of your Google Ads and as experts on the matter, trust us when we say that even a single word can ruin your sales targets. So, are negative keywords good for your Google Ads campaign? While Google Ads incorporates many PPC principles and marketing techniques, at its very core are keywords. With the right set of keywords, your products & services are going to be appearing constantly when people make queries online. Of … Read more

Is SEO Better Than Google Ads?

Is SEO Better Than Google Ads

SEO and various forms of digital marketing have been super effective for businesses over the last 10 years. Understandably, it’s not always practical to steep your business in all forms of digital marketing as some of these methods may not be productive for your business. The question is, is SEO better than Google Ads? In most cases, businesses use SEO and Google Ads to maintain a solid footing in the online marketplace. For small businesses, investing in both options might not always be practical so which of the two should you pick? Before we talk about their comparisons, let’s first … Read more

Penalised by Google? Here’s How You Can Get Out of It

Penalised by Google? Here's How You Can Get Out of It

Google Ads is a vital tool for your business but it’s not without its fair share of challenges. Like most PPC platforms, Google Ads is only as good as the effort and investment you put into it. It’s not always sales and leads that are right in front of you. You might be one of those users that have been penalised by Google. To keep the advertising platform clean and free from illicit ads or content, Google constantly scores advertisers with a system called ad rank. This important factor makes or breaks your campaign, so it’s better to understand it. … Read more