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What is Local SEO and Why it Matters for Businesses

Appealing to a large audience that spans other cities and even countries is a major achievement. However, before you even think about reaching that scope of popularity, you should focus on appealing to your local area first.

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Are Negative Keywords Good for Your Google Ads Campaign?

Are Negative Keywords Good For Your Google Ads Campaign

With the right tweaks and adjustments, Google Ads can help you reach the right people at the right time. Many factors can make or break the success of your Google Ads and as experts on the matter, trust us when we say that even a single word can ruin your sales targets. So, are negative keywords good for your Google Ads campaign? While Google Ads incorporates many PPC principles and marketing techniques, at its very core are keywords. With the right set of keywords, your products & services are going to be appearing constantly when people make queries online. Of … Read more