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14 Ways a Perth SEO Agency Can Help Grow Your Business

If you’re running a website or a business online, it’s a must to have good search engine optimisation or SEO.

Most of our clients at Constant Clicks get the results they expect and sometimes even beyond. Leads, conversions, revenue and so much more – the benefits of SEO are endless and yet, not every business owner has realised this.

Partnering with a Perth SEO agency might just be one of the best things you can do for your business. It is worth the trouble once you consider how SEO can help grow your business.

01

Access to the Largest Contributor in Website Traffic

Organic search refers to any natural unpaid search people make online. They are calculated through the search engine’s algorithms and are not affected by paid advertisements.

To this day, organic search is still the largest contributor to website traffic. As of 2021, Google remains to be the largest source of organic traffic holding 91.9% of the market.

A lot of people visit Google at least once a day to make a search query. If you are more visible in the world’s leading search engine, then you’re positioning yourself for success. You’ll have better engagement with your audience and most importantly, you’ll have access to a larger group of people. 

02

Better CTR

SEO helps your business rank higher on Google search results. Imagine yourself searching for an item in Google, naturally, you would click any of the links you see on the first page and not on the second or third. 

According to recent figures, the first organic search result on Google has an average click-through rate (CTR) of 28.5%. The second and third positions have 15% and 10% CTR respectively. The last links on the first page get about 2.5% CTR. So, being on the succeeding pages mean lower or no CTR.

Clickthrough Rate (CTR)

Essentially, if you are browsing the internet. Say you’re looking for landscape artists to work on your backyard. Surely, you’ll look into the profiles of the first few landscape artists on the first page of search results, not on the second.

It’s not about putting more priority on what’s on top of the results page but people naturally think that those at the top deliver better products, services or experiences. When your website is positioned at the top of Google’s results page, you are positioning yourself for more visibility for your target audience.

03

Higher Ranking Builds Trust and Credibility

People click on high-ranking links since they appear to be more trustworthy and it’s the’s truth. 

Google prioritises websites that deliver the best browsing experience for people. Websites that rank higher often have better content as compared to others which mean better security for their business. People are aware that ranking higher in Google means your website is earning more credibility.

Aside from building trust and credibility, authority is gained over time with these variables:

Not only will people see your business as a highly credible brand but even other businesses. This goes a long way when it comes to link building since it can help drive more traffic to your website.

04

Understand Your Customers Better

Another exciting thing about Perth SEO is that it allows you to have a deeper understanding of your customers. SEO analytical tools including Google Analytics offer a better appreciation of the demographics, browsing practices, and even shopping habits of people to whom you might appeal to.

Having a deeper understanding of your customers is a must for any business.

It allows brands to boost their image, products or services to people taking interest in them. Whether you’re looking to drive more sales or traffic to your website, knowing your customers on a different level puts you in a better position.

Most SEO campaigns are based on the behaviour and demographics of your target audience. It improves over time as SEO specialist Perth uncovers more details about your customers.

It doesn’t just improve your SEO efforts, it helps you become more efficient with your marketing as well.

For instance, if you know the geographical location of where your traffic is coming from, you can use the information to narrow down your Google Ad bids to appear in that specific location. This results in higher conversion rates and lower cost-per-click (CPC).

05

Good SEO Means Good Security for Your Website

One of the nightmares many online businesses or website owners experience is cyberattacks.

Companies like Yahoo!, Marriott International and many others have been victims of major security breaches. Apart from losing millions in revenue due to legal fees, the businesses suffered another major loss – the public’s trust.

Whether it’s a small business or a big brand – security is important. Remember to be more careful with what you share online and who you trust to share them with.

One of the ranking factors in SEO involves website security. The less secure your website is, the less priority you’ll get from Google.

There are many ways to tighten the security of your website. One of the easiest ways to do it is to enable SSL. This allows the encryption of any data and information placed on your website.

It also rids of the warning people get when visiting websites without SSL enabled. Apart from this, you may also consider the following actions: 

06

How much does SEO cost?

Businesses invest between $1500 & $10,000 for quality SEO campaigns. It’s obviously not a small amount of money. However, SEO services in Perth can be relatively cheap in its grand scheme.

You’ll be surprised to experience and enjoy the long-term benefits and effects of SEO as time goes by. Once your authority and brand is established on Google, you’ll start to benefit from it for a long time or until there are major changes in Google’s algorithm. During this time, your SEO will be maintained regularly.

While many people seem to be discouraged by the cost of Perth SEO services, think of the returns it can provide the business. Instead of seeing it as an additional expense, look at the growth it can do for your business. In the end, you’ll realise it is a wise investment.

Remember that SEO takes advantage of the authority and trust you receive online. When you’ve established your momentum, it will be irreplaceable and you’ll benefit from it for years, if not for the lifespan of your business. 

07

Increases Brand Awareness

Approximately 20% of new businesses fail after two years from their launch. About 45% don’t make it to five years and 65% fail after 10 years. 

What percentage of businesses make it to 15 years or more? Only 25%.

Many of these businesses fail because they lack brand awareness. One of the hardest phases of running a business is launching and kicking off the momentum it needs to grow.

Just imagine how challenging it can be for a new business to be noticed alongside more established names.

The best thing about SEO is it doesn’t discriminate. Whether it’s a new business or an established brand, you can rank high on search engines with the right SEO trends and algorithms. This means you can make people be aware of your brand despite being new in the business.

Developing your brand is very important as it helps people relate to your business. Once they find and agree on common ground, they’ll start supporting your business and even promote it to friends and acquaintances.

08

SEO Helps Identify Problems that Require Solutions

Remember that a Perth SEO company can help you better understand your customers. It’s not just about learning who they are but also about learning how to solve their problems. Understanding their problems is crucial if you want to deliver the best products and services.

This can be a good solution if you’re currently struggling with your offers and promotions. The truth is there’s only so much that SEO can do for products that don’t sell. What it can do, however, is help you understand how you can improve these products. By doing so, you can strategise to drive more sales into your business.

To understand how this works, let’s look at the three types of search intents: informational, transactional, and navigational.

Say you’re running a veterinary clinic in Perth. When people search, it will look like this for them: 

When you know the search intents of your customers, you can be sure to deliver what they are looking for. This can also help increase your chances of reaching out to them.

For informational searches, you can start a blog campaign on your website that teaches a few DIY remedies for simple pet problems. If it’s transactional, on the other hand, try to offer pet products that will suit the different needs of customers and their pets.

09

Accurate Growth Measurement

The results that SEO deliver is quantifiable. Using Google Analytics and other tools, you can determine various metrics such as page views, conversion rate, traffic sources and even the demographics of your audience.

Using the right analytical tool can help you understand the types of keywords, content, and settings that you need to improve and focus on for your business.

While other digital marketing tools also let you measure results, Google Analytics allows you to dive deeper, so you get accurate numbers on your website’s performance. By doing so, you can create better SEO campaigns in the future that are more cost-effective. 

10

Ensures Mobile-Friendliness

Retail mobile sales hit $359.32 billion last year. It’s a 15.2% increase over 2020. This trend has been persistent since a few years back. Experts are claiming that people making online purchases using their mobile devices will continue to increase in the future.

What does this have to do with SEO?

Another important factor to consider in SEO is mobile-friendliness. This trend made Google upshot its algorithm to see how websites perform on mobile as well, including the forefront of search results.

When your SEO Perth campaign is launched, steps will be taken to ensure that your website’s mobile platform will run smoothly.

Studies reveal that people leave websites if they take more than 3 seconds to load. Without even seeing your website, products or services, you’re already losing valuable clicks simply because your website is not mobile-friendly.

SEO offers to focus on making your website perform well on mobile devices. Aside from that, it ensures that all components on your website are easy to see and navigate on smaller screens.

11

Creates the Best Version of Your Website

Websites with good SEO also delivers an excellent online user experience.

Essentially, every SEO campaign aims to create the best version of your website. This involves the right content and an eye-catching, secured and easy-to-navigate website.

After an optimum SEO campaign upgrade, you’ll be surprised to see the best version of your website readily available for your customers to navigate.

Whether it’s an eCommerce or a personalised business website, creating a platform that delivers specialized services and quality experience is one of the best things SEO can provide to your business. Not only will it make transactions easier for your customers but it can also help drive more sales for your business.

The best SEO company Perth also provides clients with web development services. Remember that your website is at the forefront of your business. So, making a solid first impression can be beneficial for your business and its growth. 

12

Helps Bring Customers to Your Doorstep

Local SEO focuses on making your business more visible to people who are searching for businesses, products or services near them or in a specific area.

Many small businesses benefit the most from local SEO. It helps people become more aware that your products and services exist. For instance, you recently put up a plumbing business in Perth.

So, how can you make yourself more visible alongside established providers? The answer is local SEO. By localising your website, you’ll have the edge you need.

According to Think With Google, 76% of people that perform a “near me” search visit the store within 24 hours. Better yet, 28% of these people transact with the store upon their visit. 

Here are some ways to improve your local SEO:

13

SEO Contributes to Other Marketing Efforts

Another good thing about SEO is its versatility. It creates synergy among your marketing efforts.

What you might not know is that your SEO campaign can also help with your content marketing, direct email marketing, social media marketing, blogging, web management, eCommerce, and many others.

When your marketing efforts are synergised toward a common goal, your business is sure to reach unimaginable heights. Better sales, conversions, revenues – you name it, the benefits of a good digital marketing ecosystem all point towards the success of your brand and business.

For this reason, many digital marketing companies in Perth don’t just focus on SEO, they also take advantage of other forms of marketing such as social media marketing, Google Ads and so much more.

That being said, having a streamlined marketing strategy is a good way to develop a solid branding for your business for people to be more familiar with. 

14

SEO Lasts a Lifetime

While the search engine algorithms change now and then, SEO will always be here to stay. It is an established standard for a better browsing experience worldwide.

Note that the best business investments are those that benefit you indefinitely. As long your Perth SEO agency adjusts to changes in algorithm, your business will always be on the top of search results.

What’s even better is the more you work on it, the better it is for your business. SEO will continue to leverage the momentum and authority it has established for your business.

We’ve said it before and we’ll say it again…

SEO isn’t magic!

Better rankings on search engines are the result of persistence and smart SEO. While these benefits are certainly enticing, they won’t come instantly. You can take steps toward improving your SEO but there’s only so much you can do.

If you want to boost your business with actionable steps that will drive results, look for the best SEO company in Perth, Australia. Constant Clicks SEO experts provide promising results under the guise of these 15 benefits and possibly even more.

To better understand what we can do for your business, you may read some of our case studies and see the numbers behind the success of our clients. 

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