As we’re quickly approaching the new year, more and more small businesses are reaching out to develop their marketing strategies for 2020. 

Maybe you aren’t reaching your weekly or monthly sales targets. 

Maybe you are, and looking to take the next step. 

 

Here are 7 easy tips to make your small business as successful as possible.

 

small business marketing 7 easy tips for small business success - Small Business - 7 Easy Tips for Small Business Success

 

Tip #1: Know the problem you’re solving.

 

What problem are you solving for your customers? 

We sell inbound marketing strategies, and the biggest problem our customers face is not being able to generate leads & sales cost-effectively. 

This means we tailor our content, including our website and marketing consultations, surrounding the problem the customer faces and how we can help them solve it. 

For example, if you’re a landscaper, spend more time talking about the customer’s problems instead of your business. 

This way you get a better understanding as to how you can help solve their problem which will win you more sales. 

More importantly, this process will help you wean out those of which you’re not a good fit for. 

 

Tip #2: Collect Emails

 

According to a national survey conducted by DMA, on average, every $1.80 spent on email marketing, $40 was returned. 

This a huge ROAS.

Most small business owners I speak to either don’t collect emails from their prospects and clients or simply don’t utilise their email database. 

 

Tip #3: Get Social

 

get social 7 easy tips for small business success - social media - 7 Easy Tips for Small Business Success

 

I know, there’s only so much time in the day…

That being said, being active on social media not only shows that you’re a real business, it will also help with a range of other problems you’re most likely facing. 

 

Social Media Helps With:

 

  • Generating more Leads & Sales
  • Increasing Brand Awareness
  • Growing your Organic Traffic
  • Building more backlinks

 

Having only so much time to work your magic, start small and build up. You can also invest in third-party software to help you automate this process.

 

The Must-Have Social Media Platforms:

 

 

Tip #4: Answer your phone! 

 

The amount of business owners that aren’t answering their phones is crazy! As a small business owner, you may be on the tools or doing the manual work yourself. 

So you’re not always going to be available. 

We suggest utilising a messaging service if you’re sometimes unavailable to take phone calls. 

Messaging services can take your message for you with a script and brand name you provide, then send the message directly to your email. 

If you’re paying big bucks for leads, don’t let them slide through your fingertips.

 

Tip #5: Create great content

 

Relating back to tip #1, create great content surrounding the problem your customer faces. 

This content could come in many forms, video, written, audio, explainer videos and more. 

By doing this not only are you adding value to your customers, but you’re also building evergreen content that’ll last you a lifetime.

 

Tip #6: Launch your business on website directories

 

This tip is highly underrated.

Not only will these directories help you generate more referral traffic, but they will also help boost your website’s Search Engine Optimisation profile. 

Here are 21 directories that still hold value in 2019.

 

Tip #7: Get some help

 

Your small business cannot do everything on its own, you need assistance.

What makes a great company is a great team. If you’re ready to take the next step with your small business, outsource the tasks you’re not good with, so you can focus entirely on your customers and product development. 

 

Here are 3 benefits of outsourcing:

 

  1. You can focus entirely on your core product and customers
  2. You have the ability to grow your companies skillsets
  3. Expand your resources and ultimately your business

 

Just to recap:

 

Tip #1: Know the problem you’re solving

Tip #2: Collect emails

Tip #3: Get social

Tip #4: Answer your phone! 

Tip #5: Create great content

Tip #6: Launch your business on website directories

Tip #7  Get some help

If you follow these 7 simple tips, your small business is sure on it’s way to generating more leads, sales and growing your brand. 

Thanks for taking the time to read this article, if you have any questions pop them in the comment box below.

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