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6 Digital Marketing Trends That Dominated 2021

6 digital marketing trends that dominated 2021

You’ve probably been deep in digital marketing practices over the last couple of years. Like us here at Constant Clicks, you are well aware of how dynamic it can be. Trends come and go in the digital marketing industry. Now that 2021 is coming to a close, it’s high time we look back at some of the trends that dominated this year. What’s certain is that some of these trends are still going to be a part of next year’s key digital marketing strategies. Mobile Shopping The pandemic caused many disruptions in 2020. Midway through the year, however, most industries … Read more

Is SEO Still Worth It in 2023?

Is SEO Still Worth It in 2022

With the Internet and particularly social media being so visual, it’s not surprising to wonder whether SEO is still worth it in 2023. At first glance, it might seem that the might of digital marketing is shifting away from SEO (a.k.a. written content) towards things like images, videos, A.I., and voice search, so you would be forgiven if you think that SEO has become obsolete. If you have limited resources on hand, is it still worth researching high-ranking keywords, crafting meta tags and descriptions, and creating quality content? Should you still budget for a seasoned SEO writer on your team? … Read more

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6 Digital Marketing Trends that Exploded in 2019

6 Digital Marketing Trends that Exploded in 2019

Trends evolve year in, year out. Here are 6 digital marketing trends that have exploded in 2019. Digital Marketing Trends that Blew Up in 2019 1. Voice Search Last week we wrote about how voice search is slowly becoming a part of like. By 2020, Google suggests more than 50% of traffic on their search engine will be with voice. Crazy right. You can read that here. 2. Facebook Chat Bots If you’re not yet on this train, jump on as it’s moving quickly. We highly suggest the chatbot software Manny Chat. This tool allows you to set up sequences … Read more

5 SEO Tools You Need to Have in Your Arsenal

5 SEO Tools You Need To Have In Your Arsenal

Years since its inception, SEO continues to be the driving force behind engagements and clicks online. Useful as it may be, SEO is still a concept that’s hard to grasp by many. To be truthfully honest, we at Constant Clicks have to continuously adapt to the changes made for SEO just because it’s so dynamic. So, it might interest you to know 5 SEO tools you need to have in your arsenal. One little secret we can share with you is that we don’t do things manually when it comes to SEO. We use an assortment of SEO tools that … Read more

Building Your Brand With Backlinks

Building Your Brand With Backlinks

Establishing your authority online should be one of your primary goals. Whether it’s for a business or just for a blog, having authority online means you’re running a brand that people can trust and that people can turn to. How can one build authority in the internet space that’s constantly expanding? Consider building your brand with backlinks. One of the ways to start getting found online is by creating a strong backlink profile. What is a backlink? These are links from an external site that direct to your website. For instance, if a credible blog online is discussing digital security … Read more

5 Marketing Mistakes that are Bad for Your Website

5 Marketing Mistakes that are Bad for Your Website

Running a website for your business can go one of two ways. You’re either using the website at its full capacity and are making good sales with it, or you’re wasting your effort and money with a website that isn’t getting enough clicks. Just as you can do the right things, you can also do wrong moves when running a website. Learn about these 5 marketing mistakes that are bad for your website. Your website is a marketing tool in itself. From there, you can generate more leads than you would by simply opening a brick and mortar store. The … Read more

How to Get More Google Reviews in 2024: 6 Steps to More Online Reviews

A lot of our marketing clients consistently ask me what the best way is to get more positive Google reviews online. 84% of people trust Google reviews as much as a real-life referral, they also help in boosting your local SEO efforts which will lead to more traffic to your website. In reading this guide, you will learn the secret methods we utilise as a digital marketing agency to consistently generate Google reviews on autopilot. The best way to get more Google reviews is to automate the process for your customers and ask them at the right time. This means … Read more

Finding the Right Marketing Budget for Your Business

Finding the Right Marketing Budget for Your Business

No matter what type of business you have, you need to understand that you can only do so much with an amazing product or service. These can help you get loyal customers. What will help you get more people into supporting your up and coming business is marketing. So, how can finding the right marketing budget for your business help? Marketing is one of the most crucial practices that a business should invest in. Small and big businesses can benefit from a good marketing campaign. Initiating one that’s even a bit effective can be tricky. If you want to make … Read more

What Is Google Ads Click Fraud And How Do You Prevent It

What Is Google Ads Click Fraud And How Do You Prevent It

The main purpose of marketing campaigns – be it digital or traditional, is to get more people to support your business. One of the best ways to market your products, in our opinion, is via Google Ads. It’s simple and effective, but it’s not without challenges as well. You must have heard of Google Ads click fraud, so you may ask what this is and how do you prevent it? Everyone can click on your ad once it appears on SERPs via Google Ads. Everyone, including your competitors. As dirty a tactic as it may be, your competitors aren’t technically … Read more

Why SSL and Better Security Matter for Your Website

Why SSL And Better Security Matters For Your Website

Ranking factors for SEO on Google are always changing but one thing remains constant: it aims to deliver a safe and streamlined browsing experience. You might be too focused on delivering good content but what you should know is that SEO isn’t all about what can be seen on your website. So, you should also know why SSL and better security matter. Part of what it means to provide a good browsing experience is making sure that your website is safe. People are well aware of the things that happen online and the last thing they want is to become … Read more