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Google Ads

What Is Google Ads Click Fraud And How Do You Prevent It

The main purpose of marketing campaigns – be it digital or traditional, is to get more people to support your business. One of the best ways to market your products, in our opinion, is via Google Ads. It’s simple and effective, but it’s not without challenges as well. You must have heard of Google Ads click fraud, so you may ask what this is and how do you prevent it? Everyone can click on your ad once it appears on SERPs via Google Ads. Everyone, including your competitors. As dirty a tactic as it may be, your competitors aren’t technically

November 5, 2018 No Comments

Why SSL And Better Security Matters For Your Website

Business Advice

Why SSL and Better Security Matter for Your Website

Ranking factors for SEO on Google are always changing but one thing remains constant: it aims to deliver a safe and streamlined browsing experience. You might be too focused on delivering good content but what you should know is that SEO isn’t all about what can be seen on your website. So, you should also know why SSL and better security matter. Part of what it means to provide a good browsing experience is making sure that your website is safe. People are well aware of the things that happen online and the last thing they want is to become

September 5, 2018 No Comments

Business Advice

4 Major Factors in Improving Your SEO

SEO or search engine optimisation has been a blessing for business owners over the last decade. With proper optimisation, even new businesses and new websites can hold their own against the top names in their respective industries. While amazing, SEO isn’t without its challenges, so here are 4 major factors in improving your SEO. Optimising your website to rank higher in search engines is easier said than done. There’s a reason why we offer our expertise to those who are still fairly new to understanding the gist and importance of SEO. Before we talk about the important steps you can

June 5, 2018 No Comments

How To Make Remarketing Work With Gmail Ads

Google Ads

How To Make Remarketing Work With Gmail Ads

A lot of marketers shudder at the thought of email marketing. They believe that it’s an outdated medium to generate leads and conversions. The stigma behind spam continues to put fear into marketers’ minds to this day, but is email marketing something that you should ignore? And how should you make remarketing work with Gmail Ads? What is Email Marketing? To put it simply, email marketing is a practice where you reach out to people via email to tell them more about your business. It involves simply reaching out to them to introduce what you offer but it can also

May 5, 2018 No Comments

Are Negative Keywords Good For Your Google Ads Campaign

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Are Negative Keywords Good for Your Google Ads Campaign?

With the right tweaks and adjustments, Google Ads can help you reach the right people at the right time. Many factors can make or break the success of your Google Ads and as experts on the matter, trust us when we say that even a single word can ruin your sales targets. So, are negative keywords good for your Google Ads campaign? While Google Ads incorporates many PPC principles and marketing techniques, at its very core are keywords. With the right set of keywords, your products & services are going to be appearing constantly when people make queries online. Of

December 5, 2017 No Comments

Google Ads

Is SEO Better Than Google Ads?

SEO and various forms of digital marketing have been super effective for businesses over the last 10 years. Understandably, it’s not always practical to steep your business in all forms of digital marketing as some of these methods may not be productive for your business. The question is, is SEO better than Google Ads? In most cases, businesses use SEO and Google Ads to maintain a solid footing in the online marketplace. For small businesses, investing in both options might not always be practical so which of the two should you pick? Before we talk about their comparisons, let’s first

November 5, 2017 No Comments

Business Advice

3 Ways To Grow Any Business In 2026

Starting a business is easy. Getting it off the ground and letting it flourish is a different story though. Top entrepreneurs will tell you that the toughest part of owning a business is the months and years following the launch. Once you get that momentum going, however, it’s a lot easier to let your venture thrive. There are countless ways you can let a business grow. The three most important methods revolve around these things: your customer base, their transaction value, and their loyalty. By focusing on these key aspects of your business, you can go from startup to major

September 4, 2017 No Comments

Penalised by Google? Here's How You Can Get Out of It

Business Advice

Penalised by Google? Here’s How You Can Get Out of It

Google Ads is a vital tool for your business but it’s not without its fair share of challenges. Like most PPC platforms, Google Ads is only as good as the effort and investment you put into it. It’s not always sales and leads that are right in front of you. You might be one of those users that have been penalised by Google. To keep the advertising platform clean and free from illicit ads or content, Google constantly scores advertisers with a system called ad rank. This important factor makes or breaks your campaign, so it’s better to understand it.

June 5, 2016 No Comments