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7 best-kept Secrets that Melbourne SEO companies don’t want you to know in 2022

SEO is a complex system of techniques and technologies. Here are some of the most well-kept secrets in the industry that you must know.

SEO involves a lot of hidden tricks that you
need to master if you want to succeed.

SEO involves a lot of hidden tricks that you need to master if you want to succeed.

SEO is the lifeline of all websites nowadays. It’s the best and most optimal way to drive clicks and sales growth views on your website after all.

For all that it’s worth, SEO is an amazing tool for the main purpose of driving traffic. However, it’s not something that you can master in just one sitting. People spend years studying how SEO works and what best practices there are only to deliver poor results for their campaigns.

In most cases, businesses and website owners find Melbourne SEO agencies to organize campaigns for them.

One of the major struggles with SEO is that it’s constantly evolving. Although we know that Google only strives to make the browsing experience better for each user, it’s still tough to catch up with all the changes in SEO. That’s more than enough reason to find professionals to do the work for you.

1. You Can Do SEO On Your Own… But It’s A Waste Of Time

The first secret is probably the one that will surprise you the most.

Yes – SEO can be done by everyone. Even those that have heard of SEO for the first time can begin taking steps to increase their website’s rankings immediately.

However, whether or not it’s a good idea is a different matter. Doing SEO without training, experience, and practice is a waste of your time, effort, and money. SEO specialists Melbourne will tell you just how crucial proper training is.

Learning SEO can take a minimum of 4-6 weeks. This will help you get the basics of SEO down to a T. If you want to master SEO, you’re going to have to devote years of your life to mastering this dynamic field of marketing.

There are lots of online courses that will help you get started on your SEO journey. However, your skills with SEO are going to be maximized only through practice and real-life applications.

The reason why our marketers at Constant Clicks are able to drive the results our client’s need is that we have not just the knowledge, but also the experience. There’s a reason why we’re considered as a quality SEO service in Melbourne.

Some business owners take a shot at SEO only to see later on that their efforts aren’t getting them anywhere. That’s time, money and effort you can’t take back.

It’s a smarter and more practical idea to seek Melbourne SEO experts for help immediately to avoid crippling the growth of your business.

2. Content Is Still
(And Will Always Be) King

SEO has changed a lot over the last couple of years but one thing that doesn’t seem to change is the importance of content.

“Content is king” is still the mantra of SEO experts Melbourne has nowadays.

However, the way SEO factors in content is a lot different than what it used to be. Years back, content for SEO sounded unnatural and robotic. The main purpose was to drive clicks and to do that, marketers focused primarily on showering content with keywords and tags.

Things are a lot different now. Now, Google wants you to write for humans first and for machines second. What this means is that you should create content that’s both informative and readable. Keywords and SEO should come second when it comes to your content.

It’s vital that you have a steady stream of content supporting your website. The subjects should be relevant to your business and should answer questions that your audience might have.

We can’t put enough emphasis on this but don’t worry too much about keywords. Right your own style. We’ve discovered that the most effective writing style for blog content is to keep it light and conversational.

Make your readers a part of the article by asking them questions and structuring the article as if you’re talking to them. This keeps the readers engaged and interested in your topic. Here are a few tips to make content that’s going to keep on giving: Research the topics well – This will help you find the best topics that your readers are going to be interested in. Check other blogs, Quora, forums, and find questions that your readers might be asking. Make content out of their queries.

  • Update old content - This isn’t a practice that most people do but it’s important. Updating old content with new information adds value to what you already have. It’s an easy way to get more content for your website.
  • Use authoritative sources - Don’t cite any content farms or any websites that aren’t trustworthy. Google penalizes websites that do this as well. Ideally, you should only link to websites with a domain authority of 60 and above.
  • Double-check - Before you publish your content, make sure that you’ve double-checked it for grammatical errors, wrong links, etc.
  • Be visual - Don’t be afraid to use videos and images on your content. People can get turned off with your content if they only see that it’s all chunks of text. Be visual with your content and use those to get your point across.

3. It’s A Long term strategy!

A common misconception with SEO is that it can be done to improve your website’s ranking in a short period of time. SEO marketing Melbourne-based companies won’t rush the process.

Anyone telling you that you can see results in 90 days is lying to you and selling you the dream.

In reality, you can expect to wait 6-12 months to see any valuable results when it comes to your SEO strategy. This is why we try to develop a good relationship with our Constant Clicks clients as much as possible.

If we’re going to work with them for more than a few months, then having a good and friendly relationship with them is certainly going to be beneficial. SEO isn’t like Google Ads were you can get your returns fast. In reality, SEO is a waiting game that rewards patience more than anything else.

It’s important that you know about the duration of SEO campaigns just so you don’t set your expectations too high. While some projects can deliver results in as fast as a few weeks, waiting two months and beyond is the average.

Another important thing you should know is that it’s not always good news.

All it takes is one error and you’ll be penalized by Google, after which, your ranking will begin to suffer. This is why we highly suggest that you find an the best SEO agency Melbourne has to do your SEO campaign for you instead of doing it yourself.

Why do we say that it’s collaborative?

Most people think that if you get help from an SEO agency, you’ll be doing none of the work. In truth, you’re going to work closely with the people you hire.

For an SEO strategy to work, an SEO agency needs to know your product, your audience, and most importantly, your goals. No one else knows these better than you do.

4. There Are Various Tools
Used In SEO

The best SEO is achieved with the use of proven and tested strategies, as well as a set of tools that can make the job easier.

SEO isn’t magic.

Marketers need to use a lot of tools and techniques to make sure that they are doing the right things.

 Making your website’s SEO better is a mix of using various tools and practical techniques. You can use these tools as well for you personal SEO efforts.

SEO agencies you various tools to help with their SEO efforts. Our marketers at Constant Clicks use a wide selection of tools to guide our SEO goals for each of our clients. There are countless tools you can use to improve your SEO and each of them serves a purpose. Here are some of the tools we personally believe are vital for any SEO campaign.

  • Yoast - One of the best SEO tools that should be used by beginners. It comes in as a plugin on WordPress. It can help keep track of your content’s SEO and readability. It also gives suggestions on how you can improve it.
  • Ahrefs - Marketers dub Ahrefs as one of the most important SEO tools you can find. It features tools such as Rank Tracker, Site Auditor, Content Explorer, and Keyword Explorer which are all analytical tools needed to help you stay ahead of the game.
  • Google Search Console - It’s an analytical tool that works alongside Google Analytics. It gives you full control over your website and the numbers it can produce as well.
  • Screaming Frog SEO Spider - It’s a good tool to use that you can use to fully analyze your websit to look for possible issues that can affect SEO. Some of the things it will look for include broken links, XML sitemaps, and many others.
  • SEMRush - Lets you access and see the ranking of your website. Also provides suggestions on what you can do to improve it. One of its best features is Domain vs. Domain Analysis which compares your website’s performance to its competitors.

5. Everyone’s SEO Strategy Is
Different

SEO isn’t a one-size fits all package. In fact, every SEO strategy is different from company to company.

There are various factors that will affect how your SEO strategy will need to be handled:

• Your audience
• Your product
• The current ranking of your website’s SEO

It’s vital that you know this because you might compare how your SEO strategy is handled with others once you’ve found an SEO agency Melbourne has to help you out. It’s best to let the SEO agency of your choice handle the course of your SEO strategy.

Surprisingly, a lot of people are unaware of this fact. While the algorithms for SEO remains the same with everyone, the approach to help your website rank high is still going to be different compared to others.

Aside from the type of campaign, you’ll be given, you also need to bear in mind that everyone’s results will vary too.

Some websites will get their results in a fast as a couple of weeks. Yours might take a few months. Others might take a year. What’s important is that the delivered results remain consistent and beneficial for your business so make sure to keep track of progress on your end as well.

6. Off-Page SEO Is A Critical Part Of Your Success

Off-page SEO refers to techniques and practices that are done outside of your website. These set of techniques also result in engagements and clicks for your website as well.

The top marketers in Melbourne will tell you that off-page SEO is a critical part of your SEO journey. It will help you build your brand, authority, and the momentum you need to start ranking higher in Google as well.

Many marketers also refer to this part of SEO as word-of-mouth marketing. It’s understandable because the main purpose of it is to get other websites to talk about your business naturally.

Off-page SEO uses the authority you have online. To put it simply, regular SEO is about the content that you do yourself where as off-page SEO is about the content that others do for you. Another secret we’d like to share with you is that off-page SEO is a lot harder to work on than regular SEO.

You can’t simply force other websites or businesses to talk about yours. Here are some ways you can help improve your off-page SEO:

  • Guest posting - This is the practice of writing a blog or any form of content for other websites. You’ll have full control over the type of content you want to publish on other websites. This is a good off-page SEO practice because you’re tapping into the visitors of other websites and directing them to yours.
  • Social media marketing - Stay visible on Facebook, Instagram, Twitter, and other social media platforms. Make sure that you post content from your website over on your social media accounts. Millions of people log in regularly to these platforms and you’re letting money go if you don’t use them to your advantage.
  • Improve your backlink profile - Backlinks are external links made by other websites that direct to your content. Improve your backlink profile by reaching out to authority websites, as well as by posting quality content. Avoid backlinking projects with content farms to prevent penalties from Google.
  • Influencer outreach - Partner with influencers and even sponsor some of their content as well. This is one of the most effective ways to boost your off-page SEO as influencers have a wide audience that may already be looking for the products or services that you are offering.

You can’t simply force other websites or businesses to talk about yours. Here are some ways you can help improve your off-page SEO:

7. Security Is More Important Than You Think

People have become more cautious about their online privacy and security.

Considering that there are 2,200 cyberattacks per day, it’s just right that people take extra steps when it comes to their safety online. SEO and cybersecurity used to be on both ends of the spectrum but now, the engagement you get can also be affected by the security of your website.

Security plays a crucial role in SEO.

Keep in mind that Google wants to give users of its search engine the best experience possible. That includes keeping them safe and away from websites that could otherwise compromise their online security.

That means if your website gets hacked, Google isn’t going to like that and you’ll be due for some penalties as well.

Keeping your website safe and secure doesn’t only help with SEO. Websites and businesses lose a lot of money to security breaches. In 2020, the amount of money lost to security breaches cost US$ 3.86 million. What’s worst is that the numbers are consistently growing.

Here are some ways you can help protect your website and your visitors:

  • Update plugins and software - This is very important as developers release these updates to patch out any vulnerabilities in their system.
  • Change passwords regularly - It’s highly recommended that you change your passwords at least once every 3 months. When picking a password, make use of upper and lowercase letters, numbers, and special characters.
  • Enable SSL - SSL enables your website to have an encrypted connection with the server. Web visitors are warned immediately that a website doesn’t have SSL the moment they try to visit it. That warning could cause your website to lose clicks immediately.

Security is one of the most important factors when it comes to SEO. It doesn’t just help you rank higher on Google, it also helps you protect your website and business from suffering through heavy financial losses. The tips above are just the baseline for better website security, there are a lot of other things you can do to prevent data breaches.

SEO is a vital part of the internet and it can be used to help your website be more successful and profitable. There are lots of other variables and secrets that you need to know when it comes to SEO and what we’ve said above are just some of it.

Investing in a good SEO agency in Melbourne will do well for your busines. As pricey as some SEO services Melbourne has to offer are, you can expect returns after a few months. What’s good about SEO is that it leverages on momentum so once your ranking starts to improve, you can expect to see better results as well.

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The 7 Secrets To Choosing The Right SEO Company.

The 7 Secrets To Choosing The Right SEO Company.

With so many sharks in our industry, it has never been more difficult to find an ethical SEO company. But the good news is with the right insider knowledge you’ll be able to spot the difference between a good provider and the one’s that you’ll want to avoid like the plague.

Discover what the SEO industry doesn’t want you to know about.

With so many sharks in our industry, it has never been more difficult to find an ethical SEO company. But the good news is with the right insider knowledge you’ll be able to spot the difference between a good provider and the one’s that you’ll want to avoid like the plague.

Discover what the SEO industry doesn’t want you to know about.

GRAB YOUR FREE COPY NOW!

GRAB YOUR FREE COPY NOW!