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Why SSL and Better Security Matter for Your Website

Why SSL And Better Security Matters For Your Website

Ranking factors for SEO on Google are always changing but one thing remains constant: it aims to deliver a safe and streamlined browsing experience. You might be too focused on delivering good content but what you should know is that SEO isn’t all about what can be seen on your website. So, you should also know why SSL and better security matter. Part of what it means to provide a good browsing experience is making sure that your website is safe. People are well aware of the things that happen online and the last thing they want is to become … Read more

4 Major Factors in Improving Your SEO

4 Major Factors in Improving Your SEO

SEO or search engine optimisation has been a blessing for business owners over the last decade. With proper optimisation, even new businesses and new websites can hold their own against the top names in their respective industries. While amazing, SEO isn’t without its challenges, so here are 4 major factors in improving your SEO. Optimising your website to rank higher in search engines is easier said than done. There’s a reason why we offer our expertise to those who are still fairly new to understanding the gist and importance of SEO. Before we talk about the important steps you can … Read more

3 Ways To Grow Any Business In 2024

3 Ways To Grow Any Business

Starting a business is easy. Getting it off the ground and letting it flourish is a different story though. Top entrepreneurs will tell you that the toughest part of owning a business is the months and years following the launch. Once you get that momentum going, however, it’s a lot easier to let your venture thrive. There are countless ways you can let a business grow. The three most important methods revolve around these things: your customer base, their transaction value, and their loyalty. By focusing on these key aspects of your business, you can go from startup to major … Read more

Penalised by Google? Here’s How You Can Get Out of It

Penalised by Google? Here's How You Can Get Out of It

Google Ads is a vital tool for your business but it’s not without its fair share of challenges. Like most PPC platforms, Google Ads is only as good as the effort and investment you put into it. It’s not always sales and leads that are right in front of you. You might be one of those users that have been penalised by Google. To keep the advertising platform clean and free from illicit ads or content, Google constantly scores advertisers with a system called ad rank. This important factor makes or breaks your campaign, so it’s better to understand it. … Read more