Search Engine Optimisation for Small Melbourne Businesses
Best Melbourne SEO isn’t about rankings, it’s about SEO results
Not with Constant Clicks. We’re a Melbourne SEO company with highly experienced SEO consultants, so we know exactly how to get more people to your website using the latest SEO methods. No tricks. No de-indexes.
We’ll make your business stand out – so you can stop worrying about rankings and start adding up your results instead.
We’ll explode your SEO performance while keeping Google happy
There’s many things you can try to grow your organic traffic, but if you’re not careful, you could be penalised by Google.
They’re #1 in search, so if you follow their algorithm rules, your business will do better than ever before. Break them and your competitors will quickly take your place (and your new customers).
If you want a flood of new traffic to your website while improving your site’s search engine rankings, then talk to the best SEO Melbourne agency that gets results. We offer our satisfied clients SEO services to client’s across Australia. A great alternative to this is Google Ads.
Implemented by expert teams of local Melbourne SEO professionals
Our team of Google certified professionals will create a comprehensive Search Engine Optimisation plan for you, show you how it will bring in the results you’re looking for, and then implement it for you.
Best of all, we’ll maintain it and tweak its performance over time, so your results will keep on coming.
SEO Results heavily depend on the experience the SEO specialist brings to the table.
Check out some of our SEO Client success stories:
Brett and the team very easy to work with, very reasonably priced and have increased my online presence by 80% in two year. Highly recommend!
Our clients often ask us this question, because the world of Search Engine Optimisation (SEO) can feel overwhelming at first. At Constant Clicks, we’re here to make it easy for you, and take care of all the hard work to get your business ranking high!
While some smaller Melbourne businesses prefer to take care of their sloppy SEO in-house, we recommend utilising a service like ours to ensure you’re getting the best possible results.
SEO refers to the optimisation of your website, to get un-paid (organic) traffic from search engine results.
Basically, SEO is the process of changing aspects of your website’s content and design, to ensure your website is appealing to search engines.
The end goal is to have your site displayed at the top of the search engine results.
For a search engine to determine that your site should be at the top of the results page, it will scan a variety of websites to see what they’re about.
By doing this, search engines can then deliver results that are a lot more relevant to the topics and keywords that people are searching for.
While scanning sites, a search engine will also give those pages that are easy to read and user-friendly higher rankings on the results page.
Say, for example, that you have a site that sells fishing rods. To show up
SEO Content Marketing Melbourne
Content is one of the most important factors in successful Search Engine Optimisation.
It not only helps your site appeal to search engines, but it will help your business connect with the people who visit your site as well.
Content that is relevant and high quality will make search engines more likely to rank your site higher on their results
The only real ‘secret’ to creating great content is making sure you have well-written pieces that your audience will relate to, and
These keywords and phrases are things someone might type in when searching for things relating to the product or service you provide.
Focusing on content like blogs, articles, videos, and social media content is probably the best place to start when you’re starting on your SEO Agency journey.
Your content should also be fresh; so post regularly, and go back and update older posts to implement the Agency SEO strategies you’ve learned.
It also gives you credibility if you are adding new statistics and information when you update your content; clients will take you more seriously because of this.
It can take time and skills that you or your team may not have, and that’s where we come in!
We understand that your customers need great content to help show them your business’s value, and so do search engines, to get your website in front of as many people as possible.
On-Page SEO Agency Melbourne
This is more than just content marketing, you need to go deeper, into the HTML of your site.
Off-Page SEO Agency Melbourne
Some of these elements include trust, which means that Google determines your site to be legitimate; and Social Signals, such as genuine likes and shares from influential people on social media.
If you have quality content, you greatly increase your chances of having the content shared, thus reaching more people.
Search engines are more likely to trust your content if it can see that your content is trusted by many people.
Why are the SEO Campaigns in Melbourne so Important for Business Success?
SEO is often misinterpreted and has sometimes been brushed off by businesses as being unimportant. This couldn’t be further from the truth!
SEO is a valuable part of any marketing plan, no matter the size of your business.
It is a unique marketing outlet that is likely to increase your business’s customers and leads.
SEO has also been shown to have an increased ROI over other types of marketing, like print ads and TV.
This doesn’t mean you should disregard all other forms of marketing, but rather, you should embrace the digital age and explore what SEO can do for you and your business.
SEO » Branding and Visibility
Like any business, you want to get to the top of the search engine results page, and not just because it means people will be more likely to click on your site.
Some people tend to search a few times, using slight variations on their search terms, and if you appear every time they get their search results, there’s a high chance they’ll eventually go to your site because you’ve showed in every search result.
Your website will stick in your potential clients’ minds, thus increasing your brand’s reach.
SEO » Credibility & Authority
Like we discussed above, if you’re constantly appearing in the search results even when a searcher is altering their search terms, you’ll appear much more credible in their eyes.
People trust Google, and so if Google says you and your business are relevant to them, they’ll believe it.
Ranking higher makes your business appear much more credible to potential clients.
SEO » Increased Organic Traffic
While traffic on its own doesn’t equal money, you need to ensure you’re in a position that exposes you to as much traffic as possible.
The more potential clients you have, the more likely you’ll get sales.
Of course, just getting them to your site isn’t enough, you must make sure your website is full of great content and provides the person browsing with value.
Almost everyone that comes to your site is a qualified lead, because they would have been searching for products and services like those that you provide, when they came across your site.
SEO » High Return on Investment
Agency SEO is what is referred to as an inbound marketing
It also provides your business with a higher rate of
Clients appreciate this type of online marketing because it is directly related to what they were searching for, and isn’t interrupting reading or viewing of other content.
The great part of this is that you’ve already won part of the battle; you don’t need to try and convince the person that they need what you’re selling, because they’re already looking for it! Don’t get complacent though, because you still need to show them why they should choose your business above the others.
Customer Insights & Google Analytics
Google Analytics tracks the traffic generated by your website’s SEO. It’s truly a great tool, thanks to the invaluable insights it gives you into your customers.
You can access metrics and data like:
- What region they live in
- Language they use while searching
- What they’re using to search (phone, computer, etc.)
- The times and days they are the most active
And so much more! This is fantastic because you can then analyse the data and make changes to your business strategies according to the results.
Utilising Google Analytics will help you in improving your website’s advertising and Melbourne SEO.
Now, SEO Services may go over your head, don’t panic!
Constant Clicks is here for you!
We’re the go-to people for SEO in Melbourne, whether you’re just starting your business, or your website needs a complete overhaul.
We’ll provide you with high-quality content to help improve your Melbourne search engine rankings and make your site the top of the search results.
We explain things without all the technical lingo because we know you have other important facets of your business to focus on and just need the details in a straightforward manner.
We Work with you to achieve your goals and targets so that you and your business can reap the rewards.
Constant Clicks is dedicated to getting you the results you want; we don’t stop once we’ve got you to the top of the rankings, because that’s just the beginning.
We know what works with SEO Melbourne and what doesn’t, and have the experience to back it up. Just check out our reviews below.
Constant Clicks are the Melbourne SEO experts, so get in touch today to see what we can do for you and your business.
Melbourne SEO Agency FAQ:
What is SEO?
By definition, SEO is the process of optimising the content on your website and content that is affiliated with your website to advance higher in the SERP’s (Search Engine Results Pages).
This will then reflect in increased traffic from major search engines such as Yahoo, Bing, Google and DuckDuckGo.
How Does SEO Work?
Search Engine Optimisation is a long-term inbound marketing strategy with the objective being: Get your businesses website to the number #1 spot on major search engines.
The way we do this is simply broken down into 4 main components.
The above four components need to be fine-tuned and monitored properly, while following Google’s Webmaster Guidelines, to improve your search engine rankings.
When you optimise the 4 aforementioned components of SEO, major search engines will begin favouring your website and prioritising you in relevant searches.
This opens up your business for more traffic, and ultimately, more leads and sales.
How to Do SEO?
The majority of business owners we speak to simply don’t have the time, skillset or resources to do SEO.
We also invest thousands of dollars into SEO tools per month which make our job easier.
That being said, if you’re looking to become a fellow SEO expert, we admire your DIY attitude!
If you want to pursue SEO yourself, the first step is to master your website platform, ideally WordPress.
Next, you want an in-depth look into keyword research to identify high search volume keywords that will be profitable, yet easy to rank for.
Thereafter, you want to optimise your website’s pages and content to target those keywords.
This includes, but isn’t limited to:
- Title Tags
- <h1> to <h6> Tags
- Image Alt Tags
- Keyword Density
- Content Quality & Readability
- Internal Links
- External Links
- Content Development (Blog)
- Page Loading Speed
- Mobile Friendliness
- Responsive Design
Once you have optimised your website and pages around the keywords you want to rank for, the next step is to optimise your Off-Page elements.
- Backlink building
- Local Citation Links
- Authority Content
- Guest Posting
- Guest Blogging
- Social Media Marketing
- Influencer Marketing
Alternatively, you can Contact Us and enlist our digital marketing powerhouse to help you grow your website’s traffic
How to Choose an SEO Company?
Choosing an SEO company to help you grow your business will be one of the biggest marketing decisions you make.
Choose a company that utilises black-hat SEO methods and you’ll quickly find your website de-indexed or banned.
In other words, the SEO agency you choose literally holds your business success in their hands.
Here are a few tips to make sure you make the right decision:
- Ensure the Agency has Positive Google Reviews (Above 10)
- Choose an SEO Company with a Proven Track Record
- Choose an SEO Agency that’s a Premier Google Partner
- Make Sure The Digital Marketing Agency Tracks Your Success
- Define Your SEO Budget
- Define Your SEO Goals and Objectives
- Make Sure the SEO Agency Invests in Relevant SEO Analysis Tools
How Much Does SEO Cost?
The SEO investment depends on the project scope, and where you’re at from day one.
For example, if you’re looking to pursue Search Engine Optimisation services on a new website, in a super competitive industry, the investment value will differ greatly to a small barber in a local area.
More importantly, we have to take a step back and define investment.
Would you rather spend $500/month and return $1,000?
Or spend $2,000/month and return $20k?
I’m sure the answer is obvious.
Our SEO consultants are qualified with a minimum of 10 years experience in the digital marketing space.
This means we pay them handsomely as they’re extremely good at what they do.
Sure, you can find an SEO “expert” for $99/month on Fiverr, but I’m sure you know what the result will be.
How Long Does SEO Take?
SEO is a long-term strategy that can take anywhere from 6-12 months.
Anyone who tells you otherwise, is just looking to rank you for invaluable, low search volume keywords.
This being said, we normally implement some quick win methods to capitalise on low hanging fruit.
These quick win methods will have your investment paid off as soon as possible so we focus on the long haul.
Remember, SEO isn’t about overnight rankings, it has to be natural in Google’s eyes, not black-hat or spammy.
Otherwise, you may risk having your website penalised, or even permanently banned.
What is Your SEO Timeline/Workflow?
Our Local Search Engine Optimisation Brisbane Team has Broken Our Timeline into 4 Main Stages for Success.
SEO Stage 1: Technical SEO, Site Audit + keyword research
Time Frame: 1-3 Months
We want to make sure your website is optimised and search engine friendly.
As we like to say, you want to make sure you have a clean house, before you invite a friend over.
- Mobile-Friendly Test
- Website Speed Test
- SSL Certificate
- and more…
Next, we put our SEO tools into play and deep dive into the most rankable and profitable keywords your website requires to fulfil your goals.
Once we have a set of keywords, a full website audit is next.
This will identify key improvements within your content that require immediate attention.
- Header Tags
- Title Tags
- Image Alt Tags
- Schema Markup
- Local NAP’s
- and more…
Timeframe: 2-6 Months
Stage 2 is about implementing the information we have gathered through stage 1.
The timeframe of this stage heavily depends on the size and workload of your website.
For example, a 10,000 page eCommerce site will be more time-intensive than a 10-page service-based business.
We need to make sure Google understands what you do, where you do it, and why you’re the authority in the marketplace.
Ranking on Google is no longer about building a few links and letting it run.
So this stage is more important than ever.
SEO Stage 3: Authority Building
Timeframe: 6-9 Months
Now that Google has indexed a search engine friendly website.
The next step is to build up the authority of your brand.
Just because Google knows what you do, doesn’t mean they will favour you in the SERP’s.
This stage is all about building up your Domain Authority and Social Signals.
We do this by building high-quality manual outreach backlinks, and naturally sharing your content online.
This is often skipped out on but is more often than not the most important component of a successful SEO strategy.
Stage 3 is where our SEO clients see massive wins and begin to grow exponentially.
Remember, SEO is a long-haul game.
SEO Stage 4: Consistent Improvement
Timeframe: 9-12 Months & Beyond
Through the last stages of your campaign, we will combine all three strategies together to continue growing your acclaimed success.
This means improving your domain authority, tweaking and modifying On-Page elements and consistently boosting results.
SEO is like going to the gym if you’ve been working on your gains and cutting off the fat, it’s you won’t lose your hard effort overnight.
That being said, over time your improvements can be lost if you don’t take the right moves.
This stage is where we implement our secret strategies to keep you winning month in, month out.
If you’re in a highly competitive industry, you may want to implement a maintenance plan to keep your rankings solid.