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9 Questions to Ask Every Brisbane SEO Company in 2022
Brisbane’s SEO industry is crowded with companies that claim to put you on top of Google’s search results page. You have to weed out ones that just want to swipe your card from ones who want to see you grow. Here are 9 hard-hitting questions to ask every SEO firm in Brisbane, Queensland:
Keyword research is a crucial step for every SEO campaign. It defines your website’s structure, how your URL will be positioned, and your entire content strategy. So it’s important to work with SEO specialists who go deep in research — something that most companies fail to do.
You shouldn’t partner with a company that just sources the high ranking keywords your competitors use. The best SEO companies in Brisbane know that the trail doesn’t end there. Partner with experts who’ll source out hidden keyword opportunities. Like forums, Reddit, Quora, social media networks, and more. These are untapped opportunities that you can use to dominate the competition.
Any reliable SEO company won’t stick to a set number of keywords. Putting a limit on the number of keywords will only limit your traffic and growth. We usually see this in companies who are upselling higher packages with more keywords. It’s a great strategy for them to earn more. But it results in missed opportunities for you. Searchers use hundreds, sometimes even thousands, of keywords. Having unlimited access to these keywords can mean more for your business. More traffic. More leads. More conversions.
Blogs are one of the most essential factors of SEO. Think of blogs as fishing rods in the water. The more rods you have out, the more fish you’ll get. Blogging lets you use low-competitive and long tail-keywords. These keywords produce more traffic and an increase in revenue. All the while, your competitive keywords are pushing you to Google’s first page.
A good Brisbane SEO agency won’t only track online traffic queries. They’ll also guarantee to have call tracking set up. Credible companies don’t like playing the guessing game. Call tracking lets you see how much leads are being generated from their SEO efforts. This data will keep them accountable. They know you’ll see if their strategies are effective or not.
Tracking conversions by top performing content is often overlooked by professionals in SEO. So if there aren’t lead capturing forms on your blogs, this is a red flag. As an entrepreneur, you’ve gathered data on what content brings you conversions. So it makes sense that you use what’s working instead of the posting and praying method. Your conversions shouldn’t rely on hope. You should have the data to back you up to measure your returns from your investments.
Google’s local map feature is a prime prize for businesses. This is because they show your location. It’s a feature perfect for raising brand awareness. A good SEO company will make use of this feature. They won’t just optimise your listing; they’ll teach you how to sky-rocket your Google reviews too.
Backlinks are tricky; you’ll have to play by Google’s rules to win. However, without it you won’t build authority over your market. Your well-written content will just be a waste of digital space unless it ranks. Reliable SEO companies will only work for backlinks from trusted and relevant websites that pass a strict quality check. Getting this wrong will lead to a Google penalty for building spammy backlinks. With backlinks, quality should always come before quantity.
A good SEO agency knows that great content comes from knowing your ideal market. Understanding what makes your readers tick will let a good content writer to really connect with your potential customers. We like people who think like us. When your readers feel that you get them, you’ll win them over.
SEO experts know that the secret to CRO is maximising your traffic value. Getting new traffic comes in second. A leaky hose can still fill a bucket. But fixing the leak saves you more time and money. The same goes for maximising your conversion rate. A good SEO firm should focus on understanding where you’re leaking now; instead of forcing new traffic to your website.
The ultimate goal of SEO is to bring new consumers to you. Think of SEO as getting yourself a date. You show up smelling like you haven’t showered in days and you have gunk on your teeth. Your date will probably run the first chance they get. A well-built and sharp looking website will build their consumers’ trust in seconds — because that’s all the time you have. In those seconds, you’re expected to leave your consumers a good lasting impression.
If your website isn’t going to make the cut, it can turn prospects away. Then, your SEO campaigns will be pushed back. Less customers, less conversions, and a lower return of your investment.
SEO agencies that are worth your buck are transparent. They’ll give you honest recommendations as to whether or not your website needs a makeover. To better determine your needs, put yourself in your customer’s shoes. Do a quick Google search of your keywords and see what you’re up against. Then compare your website to the top 10 competitors. With all ego aside, is your website up to their standards? After this, you’ll know if you’ll need a makeover and why you need it.
SEO Company in Brisbane's How We Solidify Your Brand
As a Brisbane SEO agency, Constant Clicks believes that search engine optimisation is so much more than focusing on search engines. It is more about people and connection. Our Brisbane SEO specialists use this approach to stand out from our competitors. We bring opportunities in front of our clients through search engine optimization, create a solid connection with the Google world, and make sure their brand comes first when their potential customers are looking for products and services.
Constant Clicks uses custom-made strategies that understand what is behind the search engines:
- What questions need answers
- Which correct answers to give
- Which proper words to use
- Which type of content the audience wants to see
Our team helps your brands deliver services in a way that the search engines understand. Search engine optimisation is the connection between the world online and offline. We use an approach that is adherent to the ever evolving Google ranking algorithm. As a result, we ensure that your prospective clients and customers will get the information they need by visiting your Brisbane website.
As each SEO company in Brisbane continues to emerge, Constant Clicks remains exceptional and on top of everyone because our approach focuses more on people, connection, and customised strategies that serve as unique blueprints for your brand’s specific needs. Our SEO Brisbane team also values transparency throughout the process.
Full SEO Assessment
SEO Strategy Improvement
Keyword and Semantic Search
Extensive Content Analysis
Link Building
Technical SEO
Social Proof
Game-Changing SEO Consultancy
Full SEO Assessment
Full SEO Assessment – At the beginning of every search engine optimisation, we conduct a full audit of your website and a thorough assessment. We conduct a comprehensive website analysis to determine if the content, links, keywords are all in the right place in providing organic traffic and broader reach. Our full Brisbane SEO audit and assessment will leave no stone untouched, or no bridges uncrossed.
SEO Strategy Improvement
SEO Strategy Improvement – At Constant Clicks, we conduct a custom-made blueprint for your SEO needs. We believe every brand is different, so we provide each with the most suitable strategy development. As a leading SEO company in Brisbane, our success in SEO services is based on accurate results. Our Brisbane SEO specialists will determine which strategy works best for your brand.
Keyword and Semantic Search
Keyword and Semantic Search – Keyword research plays a significant role in SEO campaigns. Our SEO Brisbane specialists knows how to give more meaning to the keywords through a semantic search. The keywords serve as a guide to how brands should respond to queries to attract more leads. By using the right keywords, search engines will automatically direct the audience to your keyword-driven website, and you will start ranking higher on local SEO.
Extensive Content Analysis
Extensive Content Analysis – Search engine optimisation leverages the power of words in gaining more audience and exposure. Constant Clicks conducts an extensive analysis of your previous and current content. Updated content is usually what attracts an audience’s attention, especially now that everything is changing and evolving. With this, each of our SEO campaigns starts with extensive keyword research.
Our Brisbane SEO specialists and content analysts assess which pieces of content need to be revised. Our evaluation process is based on successful results in search engines. At Constant Clicks, our approach in content strategy development makes sure you use the right keywords that will hold solid relevance to the topic even if it remains posted there for years.
In addition, every piece of content must follow a specific standard set by Google, especially for topics that fall into YMYL – Your Money or Your Life.
Any piece of content must be based on:
Expertise: A content written by someone with the proper credentials, educational background, and qualifications.
Authoritativeness: Any website with an excellent reputation based on a customer’s or client’s feedback and reviews.
Trustworthiness: Any piece of content built with accurate and reliable information that promotes safety for both customers and clients.
At Constant Clicks, our content analysts make sure we screen every piece of content based on Google’s Search Quality Rater (QRG), a 168-document that serves as a standard for human raters to assess the quality of articles, authors, websites, and web pages.
Link Building
Link Building – Our link-building approach does not involve desperate needs for other websites to provide us with backlinks. Instead, Constant Clicks aims to solidify the website through technical Brisbane SEO strategies and content strategy development to dominate search engine rankings.
It is Google’s world now, and our team of Brisbane SEO experts knows how to give your brand the high-quality content it deserves and the exposure it needs, even in the absence of desperate measures.
What we avoid in link building:
- Our approach avoids purchased links. Search engines cannot specifically distinguish which links are purchased or earned, but they are smart enough to gather clues that automatically detect foul play. Purchased links are punishable, and foul play is the easiest way to lose your rankings. Our approach avoids purchased links. Search engines cannot specifically distinguish which links are purchased or earned, but they are smart enough to gather clues that automatically detect foul play. Purchased links are punishable, and foul play is the easiest way to lose your rankings.
- Google’s quality guidelines discourage website owners from engaging in excessive link exchanges between two websites that are not affiliated with each other.
What we do in link building:
- Constant Clicks make sure links are from authoritative pages and relevant sources.
- We build links through strategic targets and involvement in the local community.
Technical SEO
Technical SEO – At Constant Clicks, our team of digital marketing experts implements responsive design, robot directives, and other technical elements to let Google recognise your website. By optimising this strategy, you will dominate Google’s rankings. This strategy also solidifies a website’s credibility to aid in successful interactions between the website and its viewers.
A responsive website design contributes to your audience’s convenience since the website will look good irrespective of what device they use to view it. Thus, technical SEO is a serious matter, and our company values its importance.
Social Proof
Social Proof – Google reviews hold an extraordinary power that allows your customers to take action. They serve as social proof of your credibility and reputation management. Our SEO experts will ensure your website gets all the positive reviews it needs to rank higher in Brisbane SEO. As a result, there will be a massive boost in your sales and an early return on your investments.
Game-Changing SEO Consultancy
Game-Changing SEO Consultancy – Constant Clicks is a game-changer. Our Brisbane SEO team is one call away for consultations. So if you think you already have a strong strategy but still have a few questions in mind, we can answer them through a call. Our SEO company in Brisbane is responsive and will take you steps ahead of your competitors.
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SEO Company in Brisbane's Frequently Asked Questions:
Brisbane’s SEO industry is crowded with companies that claim to put you on top of Google’s search results page. You have to weed out ones that just want to swipe your card from ones who want to see you grow. Here are 9 hard-hitting questions to ask every SEO firm in Brisbane, Queensland:
Google’s local map feature is a prime prize for businesses. This is because they show your location. It’s a feature perfect for raising brand awareness. A good SEO company will make use of this feature. They won’t just optimise your listing; they’ll teach you how to sky-rocket your Google reviews too.
A good Brisbane SEO agency won’t only track online traffic queries. They’ll also guarantee to have call tracking set up. Credible companies don’t like playing the guessing game. Call tracking lets you see how much leads are being generated from their SEO efforts. This data will keep them accountable. They know you’ll see if their strategies are effective or not.
Tracking conversions by top performing content is often overlooked by professionals in SEO. So if there aren’t lead capturing forms on your blogs, this is a red flag. As an entrepreneur, you’ve gathered data on what content brings you conversions. So it makes sense that you use what’s working instead of the posting and praying method. Your conversions shouldn’t rely on hope. You should have the data to back you up to measure your returns from your investments.
Backlinks are tricky; you’ll have to play by Google’s rules to win. However, without it you won’t build authority over your market. Your well-written content will just be a waste of digital space unless it ranks. Reliable SEO companies will only work for backlinks from trusted and relevant websites that pass a strict quality check. Getting this wrong will lead to a Google penalty for building spammy backlinks. With backlinks, quality should always come before quantity.
Any reliable SEO company won’t stick to a set number of keywords. Putting a limit on the number of keywords will only limit your traffic and growth. We usually see this in companies who are upselling higher packages with more keywords. It’s a great strategy for them to earn more. But it results in missed opportunities for you. Searchers use hundreds, sometimes even thousands, of keywords. Having unlimited access to these keywords can mean more for your business. More traffic. More leads. More conversions.
The ultimate goal of SEO is to bring new consumers to you. Think of SEO as getting yourself a date. You show up smelling like you haven’t showered in days and you have gunk on your teeth. Your date will probably run the first chance they get. A well-built and sharp looking website will build their consumers’ trust in seconds — because that’s all the time you have. In those seconds, you’re expected to leave your consumers a good lasting impression.
If your website isn’t going to make the cut, it can turn prospects away. Then, your SEO campaigns will be pushed back. Less customers, less conversions, and a lower return of your investment.
SEO agencies that are worth your buck are transparent. They’ll give you honest recommendations as to whether or not your website needs a makeover. To better determine your needs, put yourself in your customer’s shoes. Do a quick Google search of your keywords and see what you’re up against. Then compare your website to the top 10 competitors. With all ego aside, is your website up to their standards? After this, you’ll know if you’ll need a makeover and why you need it.
Keyword research is a crucial step for every SEO campaign. It defines your website’s structure, how your URL will be positioned, and your entire content strategy. So it’s important to work with SEO specialists who go deep in research — something that most companies fail to do.
You shouldn’t partner with a company that just sources the high ranking keywords your competitors use. The best SEO companies in Brisbane know that the trail doesn’t end there. Partner with experts who’ll source out hidden keyword opportunities. Like forums, Reddit, Quora, social media networks, and more. These are untapped opportunities that you can use to dominate the competition.
Blogs are one of the most essential factors of SEO. Think of blogs as fishing rods in the water. The more rods you have out, the more fish you’ll get. Blogging lets you use low-competitive and long tail-keywords. These keywords produce more traffic and an increase in revenue. All the while, your competitive keywords are pushing you to Google’s first page.
A good SEO agency knows that great content comes from knowing your ideal market. Understanding what makes your readers tick will let a good content writer to really connect with your potential customers. We like people who think like us. When your readers feel that you get them, you’ll win them over.
SEO experts know that the secret to CRO is maximising your traffic value. Getting new traffic comes in second. A leaky hose can still fill a bucket. But fixing the leak saves you more time and money. The same goes for maximising your conversion rate. A good SEO firm should focus on understanding where you’re leaking now; instead of forcing new traffic to your website.
SEO is one of the best things ever created for digital marketing and one of its fastest-growing channels. It proves to help you achieve your business goals in the long term. The fantastic thing about SEO is that it will continue to generate results and drive profits long after the work is done. This happens because it targets quality traffic without being at the mercy of Google Ads that have historically doubled its price every two years.
If your solid knowledge in search engine optimisation and its strategies still come with questions, then there must be something you do not know yet. SEO agencies offer better expertise with pro strategies. In addition, they can monitor and expertly optimise on-page elements that are proven to work over time.
Google makes 500-600 algorithms each year. Once you have a team of SEO experts, keeping fingers on the pulse will make it easier to ensure that the websites adapt appropriately for consistent rankings. Constant Clicks has the systems in place to make all these things possible.
Our well-rounded marketing teams have dedicated professionals for every aspect of digital marketing. These professionals will work in conjunction to form a solid foundation for your brand’s growth.
They will dive deeper into your website and develop custom strategies that work best with it. These strategies will help you save time, energy, keep you goal-oriented, and help you get more traffic together with building credibility.
Ultimately, SEO agencies can craft innovative strategies to ensure a profitable investment return regardless of your business size and capital.
Constant Clicks is at the forefront of SEO companies in Brisbane because of our value for people and connection. Not everything revolves around search engines. We also value evidenced-based strategies through real people and real results.
Our Brisbane SEO team consists of professionals from different fields who are also masters in search engine optimisation. The collaboration and teamwork developed an attitude that is goal-driven and full of passion. The team shares interests in SEO, content creation, and web development. As we work together, we continue to give our clients top-notch SEO services, convert their leads into loyal customers, and build credibility that attracts more leads.
Constant Clicks sets the bar high for SEO companies in Brisbane and has helped businesses over the past 10 years. We aim to provide our clients with the value of their money and transparency and no hidden charges.
A conversion funnel serves as a visual representation to help SEO marketers plan for the phases of digital marketing. When utilising a conversion funnel, you will know what to say, when to say it, where to say it, and how. An SEO conversion funnel is a sudden change in how potential customers purchase a product or service.
Digital marketing has changed the traditional preference of customers. As a result, the marketing journey is no longer too focused on the price. Instead, the SEO conversion funnel proves that digital marketing is more than offering the best prices to get ahead of the competition.
Top of the Funnel (TOFU)
The top of the funnel is where awareness happens. It is the first stage where potential customers are still unaware of their need to purchase your products. At this time, they are just browsing through the internet, and then something rings the bell and reminds them of their needs.
Here at Constant Clicks, our Brisbane SEO experts know how to attract leads by using keyword-driven pieces of content. No paid advertisement is required to engage with their leads.
Middle of the Funnel (MOFU)
At this time, the leads have already acknowledged their needs. They just knew that they had problems and felt the need to find ways to remedy them. However, there is still no urgency to fix the problem. It is the part where our Brisbane SEO experts enter the picture. By using engaging and compelling content, our persuasive strategies will soon convert these leads into customers.
Bottom of the Funnel (BOFU)
The bottom of the funnel is where decisions are made. The leads are now putting action into their purchase intention. They will stumble upon hundreds of ads on the internet. Still, our Constant Clicks SEO experts will lead them to your products and use customised marketing strategies that set your business apart from the competition.
Constant Clicks is also an expert in encouraging other site owners, journalists and content writers to link their websites creatively.
Guest posting: Our SEO experts hunt down opportunities to build more connections in other websites for broader exposure in your industry. Our content analysts will formulate high-quality templates for outreach emails and our writers will create a keyword-driven article to be published.
Mentions: When choosing Constant Clicks, our team of SEO experts uses evidence-based strategies to increase your brand’s mentions in the internet world. We have specific tools that pick up real-time mentions. In addition, constant Clicks utilises a tool that immediately picks up and responds to positive mentions while addressing negative mentions before they grow into an uncontrollable issue.
SEO and paid advertising are two different things. Each one is not better than the other.
However, for the most successful results, businesses should leverage these two digital marketing channels. SEO is more practical to use. Given the limited budget, it is more beneficial to leverage organic traffic for start-up businesses or smaller enterprises.
Constant Clicks believes that using SEO correctly can help small enterprises develop a solid foundation as they go through their journey. In addition, SEO can utilise targeted advertising in selective launches and special promotions.
Constant Clicks has no definite answer to when you should expect results. Also, SEO’s dynamic nature encourages our agency not to make sugar-coated promises because our results are based on real people and accurate feedback.
Most agencies claim to see results after three months. However, SEO is a digital marketing strategy that changes with time. The algorithms are always moving. Just because you have already ranked number one on this topic does not mean you will stop optimising your website. Results will continuously reveal themselves in no specific order.