On-Page Search Engine Optimisation (SEO)
On-Page SEO Ranking Factors 
What is On-Page SEO?
We hear it a lot, right?
But what does it actually mean?
On-Site SEO (Also Refers to: On-Page SEO)
Well… if you’ve ever heard of off-site, it’s the complete opposite! haha
On-Site SEO refers to the optimisations that can be done to your website to improve it’s rank-ability within the major search engines such as a Yahoo, Bing and the Big G (Google). This not only refers to what you see on the website, but the HTML behind the site too.
But wait… there’s more!
On-Site SEO is not simply used to help a search engine understand what your website is attempting to accomplish, moreover it’s also optimised for user experience and overall site usability.
You will see an image on the left hand side displaying some of the metrics involved with your website’s on-site structuring, including, page content, <h> tags, URL structure and so on.
For example, because this page is written entirely around on-site SEO, the URL and Title of the page should reflect that clearly, right?
Improving your search engine optimisation results in the past seemed to involve shady methods, black magic and lots of money.
Now the main objective is to simply solve the searches query as well as possible, however, there are still some black-hat cheats out there! (slowly being penalised, or even banned completely in some cases).
Some time ago now, you may have seen what is called Keyword Stuffing, where a page would almost be unreadable due to how many keywords had been used on one page. Either that or a service based business with every suburb and post code listed and a page for each (gone are the days, and thank God!) – See Image on the Right
The Death of Keyword Stuffing
I’ve compiled a list of mistakes you want to avoid before optimising your website’s on-site:
1. Thin Content
Back in 2011, Google released its Panda Update. What that meant for webmasters and business owners alike was any site that had thin content, or pages dedicated just to rank on Google for that keyword were penalised.
Soon enough, website’s with more in-depth and broader content covering multiple topics were rewarded the higher SERP’s, however, optimising for search engines started to become more difficult.
2. Duplicate Content
This is a big no no in Big G’s eyes (Google).
Content written and published on your website must not be duplicate, otherwise, you will risk being penalised. Google has really cracked down on spun content or ‘scraped’ content which is virtually stolen from another domain then published as your own.
3. Auto Generated Content
Obviously, the quality of content generated by software hardly ever makes sense and Google will pick up on it straight away. Steer clear of any empty-promises or paid software!
On-Page Search Engine Optimisation rely less on the volume of targeted keywords on the website, and focuses more on the overall relevance of that content. This is why you will see marketers continually pushing everybody into blogging, however, the content has to match and target the same audience.
In other words, you can’t just write random articles about different type’s of tree’s if you’re in construction 🙁
In 2019, search engines are a lot more intelligent than their predecessors. They can tell relevance of your content by utilising synonyms, LSI Keywords and dissecting the context of the keyword that it was written in.
Content shouldn’t be created for the sake of ranking on Google, this would defeat the purpose of the intelligent systems the search engines use. This means developing valuable, interesting and unique content is crucial.
Now we know the basics of what will have our website’s penalised, what do you actually do to optimise your SEO’s on-site factors?
As all SEO’s will tell you, there’s no secret sauce of guaranteed solution to ranking your content on Google.
There’s many on-site factors from Title tags to <h> tags and schema markup. But when a search on Google has more than 10,000,000 listings, a bunch of those sites would have already optimised their sites heavily right?
The trick is? Keyword research.
Find the top 5 website’s on the first page of Google for the keywords you wish to rank for, and build better content, have a faster website, a catchier title!
I recommend writing long-form how to or instructional article with more than 1,500 words.
Next, you want to optimise your content based around your target keywords:
- Header Tags
- Link Accessibility
- Image Optimisation
- Image Alt Text
- Image Site Map
- Format Posts for Featured Snippets
- Title Tags
- Meta Descriptions
- URL Structure
- URL Length
- Keyword in URL
- HTTP vs HTTPS
Here’s a list of resources to test your website:
- Page Speed Test
- Mobile Friendly Test
- Yoast SEO Plugin
- Moz: Guide to SEO
- Webmaster Tools
- Screaming Frog Audit Tool
- Hubspot Website Grader
- Google Analytics
What does SEO Stand For?
SEO (Search Engine Optimisation) is a term thrown around quite loosely in the digital marketing space. It is unfortunately not cost-effective for every business, as such, SEO has accumulated a negative reputation among small business owners.
How does SEO work?
There are hundreds of ranking factors Google uses when deciding what lucky business’ will claim the golden prize of first page positioning.
Fortunately, for Constant Clicks there isn’t luck as we have cracked the code. We’ve unraveled the mysteries and utilise these methodologies each and every day to grow leads and sales for our Australian clients.
The secret strategy mainly consists of optimising your website content to deem you more favourable to Google, then building high-quality backlinks to higher your trust factor + our secret sauce (shhhh!).
How to do SEO for your business?
Optimising your business for Google with SEO is a long-term process and proceed with caution as you can be penalised by Google for what we in the industry call “black-hat” techniques.
When bringing you onboard, rigorous checklists are approved before going live:
- Website Platform (WordPress preferred)
- Correct Site Architecture
- Developing Regular Content (Blogs, articles etc)
- Deep-dive Your Competition
- In-Depth Keyword Research
Once this is complete we will have a better understanding of your target audience, keyword difficulty and chance/time of ranking on page 1 of Google.
How to Choose an SEO Company
Choosing an SEO agency can be one of the biggest digital marketing decisions you make.
Due to its long-term nature, it’s make or break for online success.
Here are a few tips for those looking to ensure a solid ranking:
- Ensure you choose an agency – not a consultant or freelancer
Freelancers or one man bands can be difficult to deal with due to client capacity. As an agency, we have a growing team that allows us to support our client base.
- Anything under $1,000/month
If you’re paying cheap, expect cheap.
- Ask for real client results
We have current clients seeing phenomenal results with SEO and love to brag of our work. If recent SEO success cannot be shown, it’s probably a good sign to move on.
How much does SEO cost?
How long is a piece of string?
No, but seriously, we first have to identify the potential of your campaign and if it’s cost-effective to pursue.
If you wish to find out if we can help grow your business, don’t hesitate to fill out our questionnaire form.
Real Business’ – Real Results
Now, if all this went over your head, don’t panic!
Constant Clicks is here for you!
We’re the go-to people for SEO in Aus, whether you’re just starting your business, or your website needs a complete overhaul.
We’ll provide you with high-quality content to help improve your search engine rankings and make your site the top of the search results.
We explain everything without all the technical lingo because we know you have other important facets of your business to focus on and just need the details in a straightforward manner.
We Work with you to achieve your goals and targets so that you and your business can reap the rewards.
Constant Clicks is dedicated to getting you the results you want; we don’t stop once we’ve got you to the top of the rankings, because that’s just the beginning.
We know what works with SEO and what doesn’t, and have the experience to back it up. Just check out our reviews above.
Constant Clicks are the SEO experts, so get in touch today to see what we can do for you and your business.