SEO Central Coast – The Search Engine Optimisation Expert Consultants in Central Coast that Grow Traffic
SEO isn’t about rankings, it’s about results
Not with Constant Clicks. We’re a Central Coast SEO company with highly experienced SEO consultants, so we know exactly how to get more people to your website using the latest SEO methods. No tricks. No de-indexes.
We’ll make your business stand out – so you can stop worrying about rankings and start adding up your results instead.
We’ll explode your SEO performance while keeping Google happy
They’re #1 in search, so if you follow their algorithm rules, your business will do better than ever before. Break them and your competitors will quickly take your place (and your new customers).
If you want a flood of new traffic to your website while improving your site’s search engine rankings, then talk to the SEO Central Coast agency that gets results. We offer SEO services to client’s across Australia.
Here’s what we’ll do for you:
Great Central Coast SEO results come from optimising your entire online presence. To get more quality traffic flowing towards your website, we’ll:
All implemented by an expert team of SEO professionals right here in Central Coast
Our team of Google certified professionals will create a comprehensive Search Engine Optimisation plan for you, show you how it will bring in the results you’re looking for, and then implement it for you.
Best of all, we’ll maintain it and tweak its performance over time, so your results will keep on coming.
Here’s what our customers say about us:
Brett and the team very easy to work with, very reasonably priced and have increased my online presence by 80% in two year. Highly recommend!
What is SEO Central Coast and How Does it Work?
While some smaller Central Coast businesses prefer to take care of their SEO in-house, we recommend utilising a service like ours to ensure you’re getting the best possible results.
SEO refers to the optimisation of your website, to get un-paid (organic) traffic from search engine results.
Basically, SEO is the process of changing aspects of your website’s content and design, to ensure your website is appealing to search engines.
The end goal is to have your site displayed at the top of the search engine results.
For a search engine to determine that your site should be at the top of the results page, it will scan a variety of websites to see what they’re about.
By doing this, search engines can then deliver results that are a lot more relevant to the topics and keywords that people are searching for.
While scanning sites, a search engine will also give those pages that are easy to read and user-friendly higher rankings on the results page.
Say, for example, that you have a site that sells fishing rods. To show up as the top result when someone searches for “fishing rods”, you need to ensure you optimise your site and the content within it, so that it’s more appealing to search engines when they’re scanning for results.
Utilising SEO for your business is the way to go if you want to increase your website’s traffic, and in turn, your conversions. We’ll explore the benefits of SEO in depth a little later on.
Content Marketing Central Coast
It not only helps your site appeal to search engines, but it will help your business connect with the people who visit your site as well.
Content that is relevant and high quality will make search engines more likely to rank your site higher on their results page, and increases the chance of visitors spending a longer time on your site, which may lead to a purchase.
The only real ‘secret’ to creating great content is making sure you have well-written pieces that your audience will relate to, and making sure you’re utilising relevant SEO phrases and keywords.
These keywords and phrases are things someone might type in when searching for things relating to the product or service you provide.
Your content should also be fresh; so post regularly, and go back and update older posts to implement the SEO strategies you’ve learned.
It also gives you credibility if you are adding new statistics and information when you update your content; clients will take you more seriously because of this.
It can take time and skills that you or your team may not have, and that’s where we come in!
We understand that your customers need great content to help show them your business’s value, and so do search engines, to get your website in front of as many people as possible.
We can help with the content creation and Search Engine Optimisation Central Coast to give you amazing results.
On-Page SEO Central Coast
This is more than just content marketing, you need to go deeper, into the HTML of your site.
You can improve these things by utilising SEO Central Coast, or just contact us at Constant Clicks to take care of it for you.
Off-Page SEO Central Coast
Some of these elements include trust, which means that Google determines your site to be legitimate; and social signals, such as genuine likes and shares from influential people on social media.
If you have quality content, you greatly increase your chances of having the content shared, thus reaching more people.
Search engines are more likely to trust your content if it can see that your content is trusted by many people.
Why is SEO Central Coast so Important?
SEO is a valuable part of any marketing plan, no matter the size of your business.
It is a unique marketing outlet that is likely to increase your business’s customers and leads.
SEO has also been shown to have an increased ROI over other types of marketing, like print ads and TV.
This doesn’t mean you should disregard all other forms of marketing, but rather, you should embrace the digital age and explore what SEO can do for you and your business.
Branding and Visibility
Some people tend to search a few times, using slight variations on their search terms, and if you appear every time they get their search results, there’s a high chance they’ll eventually go to your site because you’ve showed in every search result.
Your website will stick in your potential clients’ minds, thus increasing your brand’s reach.
People trust Google, and so if Google says you and your business are relevant to them, they’ll believe it.
Ranking higher makes your business appear much more credible to potential clients.
Organic Traffic Growth
The more potential clients you have, the more likely you’ll get sales.
Of course, just getting them to your site isn’t enough, you must make sure your website is full of great content and provides the person browsing with value.
Almost everyone that comes to your site is a qualified lead, because they would have been searching for products and services like those that you provide, when they came across your site.
ROI (Return on Investment)
It also provides your business with a higher rate of reward than most other types of advertising offline. Internet marketing should be an integral part of your marketing plan, otherwise you’ll be missing out on a wide range of potential clients.
Clients appreciate this type of online marketing because it is directly related to what they were searching for, and isn’t interrupting their reading or viewing of other content.
The great part of this is that you’ve already won part of the battle; you don’t need to try and convince the person that they need what you’re selling, because they’re already looking for it! Don’t get complacent though, because you still need to show them why they should choose your business above the others.
You can access metrics and data like:
- What region they live in
- Language they use while searching
- What they’re using to search (phone, computer, etc.)
- The times and days they are the most active
And so much more! This is fantastic because you can then analyse the data and make changes to your business strategies according to the results.
Utilising Google Analytics will help you in improving your website’s advertising and Central Coast SEO.
Now, if all this went over your head, don’t panic!
Constant Clicks is here for you!
We’ll provide you with high-quality content to help improve your Central Coast search engine rankings and make your site the top of the search results.
We explain things without all the technical lingo because we know you have other important facets of your business to focus on and just need the details in a straightforward manner.
We Work with you to achieve your goals and targets so that you and your business can reap the rewards.
Constant Clicks is dedicated to getting you the results you want; we don’t stop once we’ve got you to the top of the rankings, because that’s just the beginning.
We know what works with SEO Central Coast and what doesn’t, and have the experience to back it up. Just check out our reviews below.
Constant Clicks are the Central Coast SEO experts, so get in touch today to see what we can do for you and your business.
SEO Central Coast FAQ
Your Search Engine Optimisation Questions Answered
What does SEO Stand For?
SEO Stands for Search Engine Optimisation
What is SEO?
SEO, or Search Engine Optimisation, is a form of digital marketing that helps businesses grow traffic, leads and sales.
By definition, SEO is the process of optimising the content on your website and content that is affiliated with your website to advance higher in the SERP’s (Search Engine Results Pages).
This will then reflect in increased traffic from major search engines such as Yahoo, Bing, Google and DuckDuckGo.
How Does SEO Work?
Search Engine Optimisation is a long-term inbound marketing strategy with the objective being: Get your businesses website to the number #1 spot on major search engines.
The way we do this is simply broken down into 4 main components.
The above four components need to be fine-tuned and monitored properly, while following Google’s Webmaster Guidelines, to improve your search engine rankings.
When you optimise the 4 aforementioned components of SEO, major search engines will begin favouring your website and prioritising you in relevant searches.
This opens up your business for more traffic, and ultimately, more leads and sales.
How to Do SEO?
The majority of business owners we speak to simply don’t have the time, skillset or resources to do SEO.
We also invest thousands of dollars into SEO tools per month which make our job easier.
That being said, if you’re looking to become a fellow SEO expert, we admire your DIY attitude!
If you want to pursue SEO yourself, the first step is to master your website platform, ideally WordPress.
Next, you want an in-depth look into Keyword Research to identify high search volume keywords that will be profitable, yet easy to rank for.
Thereafter, you want to optimise your website’s pages and content to target those keywords.
This includes, but isn’t limited to:
- Title Tags
- <h1> to <h6> Tags
- Image Alt Tags
- Keyword Density
- Content Quality & Readability
- Internal Links
- External Links
- Content Development (Blog)
- Page Loading Speed
- Mobile Friendliness
- Responsive Design
Once you have optimised your website and pages around the keywords you want to rank for, the next step is to optimise your off-page elements.
Off-Page SEO elements include, but aren’t limited to:
- Backlink building
- Local Citation Links
- Authority Content
- Guest Posting
- Guest Blogging
- Social Media Marketing
- Influencer Marketing
Alternatively, you can Contact Us and enlist our digital marketing powerhouse to help you grow your website’s traffic
How to Choose an SEO Company?
Choosing an SEO company to help you grow your business will be one of the biggest marketing decisions you make.
Choose a company that utilises black-hat SEO methods and you’ll quickly find your website de-indexed or banned.
In other words, the SEO agency you choose literally holds your business success in their hands.
Here are a few tips to make sure you make the right decision:
- Ensure the Agency has Positive Google Reviews (Above 10)
- Choose an SEO Company with a Proven Track Record
- Choose an SEO Agency that’s a Premier Google Partner
- Make Sure The Digital Marketing Agency Tracks Your Success
- Define Your SEO Budget
- Define Your SEO Goals and Objectives
- Make Sure the SEO Agency Invests in Relevant SEO Analysis Tools
How Much Does SEO Cost?
The SEO investment depends on the project scope, and where you’re at from day one.
For example, if you’re looking to pursue Search Engine Optimisation services on a new website, in a super competitive industry, the investment value will differ greatly to a small barber in a local area.
More importantly, we have to take a step back and define investment.
Would you rather spend $500/month and return $1,000?
Or spend $2,000/month and return $20k?
I’m sure the answer is obvious.
Our SEO consultants are qualified with a minimum of 10 years experience in the digital marketing space.
This means we pay them handsomely as they’re extremely good at what they do.
Sure, you can find an SEO “expert” for $99/month on Fiverr, but I’m sure you know what the result will be.
How Long Does SEO Take?
SEO is a long-term strategy that can take anywhere from 6-12 months.
Anyone who tells you otherwise, is just looking to rank you for invaluable, low search volume keywords.
This being said, we normally implement some quick win methods to capitalise on low hanging fruit.
These quick win methods will have your investment paid off as soon as possible so we focus on the long haul.
Remember, SEO isn’t about overnight rankings, it has to be natural in Google’s eyes, not black-hat or spammy.
Otherwise, you may risk having your website penalised, or even permanently banned.
What is Your SEO Timeline/Workflow?
Our Local Search Engine Optimisation Brisbane Team has Broken Our Timeline into 4 Main Stages for Success.
SEO Stage 1: Technical SEO, Site Audit + Keyword Research
Time Frame: 1-3 Months
Stage 1 is about analysing your website for technical SEO improvements, auditing your website’s on-page content and in-depth keyword research and analysis.
We want to make sure your website is optimised and search engine friendly.
As we like to say, you want to make sure you have a clean house, before you invite a friend over.
- Mobile-Friendly Test
- Website Speed Test
- SSL Certificate
- and more…
Next, we put our SEO tools into play and deep dive into the most rankable and profitable keywords your website requires to fulfil your goals.
Once we have a set of keywords, a full website audit is next.
This will identify key improvements within your content that require immediate attention.
- Header Tags
- Title Tags
- Image Alt Tags
- Schema Markup
- Local NAP’s
- and more…
SEO Stage 2: On-Page Implementation
Timeframe: 2-6 Months
Stage 2 is about implementing the information we have gathered through stage 1.
The timeframe of this stage heavily depends on the size and workload of your website.
For example, a 10,000 page eCommerce site will be more time-intensive than a 10-page service-based business.
We need to make sure Google understands what you do, where you do it, and why you’re the authority in the marketplace.
Ranking on Google is no longer about building a few links and letting it run.
So this stage is more important than ever.
SEO Stage 3: Authority Building
Timeframe: 6-9 Months
Now that Google has indexed a search engine friendly website.
The next step is to build up the authority of your brand.
Just because Google knows what you do, doesn’t mean they will favour you in the SERP’s.
This stage is all about building up your Domain Authority and Social Signals.
We do this by building high-quality manual outreach backlinks, and naturally sharing your content online.
This is often skipped out on but is more often than not the most important component of a successful SEO strategy.
Stage 3 is where our SEO clients see massive wins and begin to grow exponentially.
Remember, SEO is a long-haul game.
SEO Stage 4: Consistent Improvement
Timeframe: 9-12 Months & Beyond
Through the last stages of your campaign, we will combine all three strategies together to continue growing your acclaimed success.
This means improving your domain authority, tweaking and modifying on-page elements and consistently boosting results.
SEO is like going to the gym if you’ve been working on your gains and cutting off the fat, it’s you won’t lose your hard effort overnight.
That being said, over time your improvements can be lost if you don’t take the right moves.
This stage is where we implement our secret strategies to keep you winning month in, month out.
If you’re in a highly competitive industry, you may want to implement a maintenance plan to keep your rankings solid.
Local SEO Citations
What is a citation? A local citation is an instance of a local business’s name, address and phone number being mentioned online. You’ll find citations on apps, websites, social platforms like Facebook, and directories of local businesses.
Citations can have an impact on search engine rankings locally because Google uses these when determining your business’s authenticity, and they also help people online find local businesses. This is where you need SEO consultants like us to help you manage your citations to make the biggest impact.
Local Maps Optimisation
Google Review Building
Keyword Analysis & Research
Before you spend money on creating quality content for your site, it’s important to understand which words and phrases people are searching for to be able to find the product or service you offer.
By doing thorough keyword research, you’ll find out the popular search terms related to your product or service so that you can base your content around them.
Unfortunately, it’s not as easy as putting the word “SEO” into your text if you are a marketing company, for example. Everyone is searching that term, so you are up against a lot of competition. This is why it is essential to research good value keywords and be more specific, like “SEO company Brisbane.” This helps you to stand out above the crowd a little more.
It goes without saying that you should understand your competition, but do you understand their online activity? Marketing strategies, target audiences, even keywords used in their ads are all useful information you can analyse to better your own business. Our SEO agency Brisbane will help you identify the best strategies your competition are using, and avoid the ones that aren’t working for them, to make sure your marketing and content stand out. The internet is a big place and the competition is vast; you want to ensure that the things you do are unique, and the first step is learning what everyone else is doing so you can avoid it.
Google Search Console (AKA Google Webmaster Tools)
Google offers a free Search Console service so you can monitor how your website is going in Google searches, and maintain it as well. Your site will automatically have data in the console, and it’s a good idea for you to register to the service, so you can view and keep track of it. This is the best way to understand how Google perceives your site while making sure it is well optimised. This is also where you do things like removing content you don’t want to be shown in search results; it’s like the management system of your online personality. We offer the best Brisbane SEO to help you get the most of tools like these.
Google thinks of everything when it comes to making sure their users have a good experience. We’ve been a Brisbane SEO agency for a while now, and have witnessed first hand the many updates and changes to SEO that are continuously implemented. One that is slightly tricky to manage is website speed. The reason why it’s so tricky is that there is no exact speed that Google says is ok.
We offer the best SEO in Brisbane, ensuring that your website is running at maximum efficiency so that you don’t get penalised by Google.
A canonical link is an HTML element designed to prevent any duplicate content by specifying the original or preferred version of a web page. This is best used when you have similar groups of the same material, allowing you to determine the leading group that you want the Google searches to see. There is a lot of information out there, and a good Brisbane SEO agency like us will help to declutter it by using methods like this.
Blogs, as an example, are a great way to create inbound marketing and bring people to your site. If they are not optimised correctly however, then they are useless. Google wants people to be able to find and digest their information quickly, so blogs shouldn’t be too long, they shouldn’t have large paragraphs and they should utilise dot points and headers. You don’t want to use too much passive voice or too few transition words to help lead the readers. All of these rules and more make up content optimisation.
Link building is like digital networking. Making sure your content features both internal and external links will assist greatly with your SEO. The catch? They need to be good links. A good link is usually a reputable source with high-traffic. Search engines treat links like little roads between pages on your website, and other sites as well. Our SEO Brisbane services will be able to set this up for you in no time.
Local Business Directories
For local businesses, optimising for local searches should be their top priority. Google’s Pigeon algorithm improved the way distance is included in searches with even more incoming plans to push strong local content to the top of search results. For example, it’s very important for us to let people know that we are a Brisbane SEO agency if we’re wanting local traffic. So if it’s local markets you are after, having a verified and optimised Google+ Business Page is non-negotiable.
Social Media Bookmarking
You may already use bookmarks to keep track of your favourite or regularly visited sites and if so, you pretty much already understand social bookmarking. This is saving links to web pages via a social bookmarking site as storage. This difference to your personal ones is that these are public. It’s could be like an online directory, or places you recommend. Our SEO company Brisbane will help you set this up, as this is another form of networking and ensuring you have quality site content. Both of which are important for ranking highly in search results.
Social Media Sharing
Social sharing is some of the best free marketing around! When people share your business or products on their social channels, it gives you an instant positive review. Think Facebook, Twitter, Instagram, etc. People showing how much they love your product or service to their friends and family is a fantastic example of how much word-of-mouth is important when it comes to business. We offer the finest in Brisbane SEO to assist you with getting quality content that people will want to share.
Blogging and Commenting
We mentioned earlier how great blogs are for inbound marketing and bringing people to your site. Google favours sites that it feels offers quality information to consumers, and if you are looking for an answer to something what do you do? You ask Google! If your site contains a blog that is answering the question the customer has asked and it ranks well in the search, guess where that potential consumer is going to go? Further to this, commenting and having an active presence across your channels helps show interest in what you are putting out there, and will bring your company to more people’s’ attention.
This is yet another form of online networking. Guest blogging is a great way to expose yourself to different but relevant audiences. Whether it be you guest blogging for someone else or hosting a guest blogger, it widens your potential reach. Building positive relationships with other businesses online will help both of you in the long run.
Outreach – For Link Building
We know that links are directly correlated with higher rankings, and to assist this we want a two-way relationship. So, you link to someone who connects back to you. This is where link outreach comes in; it’s an “I’ll scratch your back if you scratch mine” situation in digital form so that all of our consumers benefit. The tricky part? The manual work of contacting other businesses to set these up. Once again, this is a job you can give to your friendly neighbourhood Brisbane SEO agency.
Disavowing Links (Toxic Links)
If there are good links, it stands to reason that there’d be bad ones as well. Google created a link disavowal tool which lets you identify specific links from external sites that you don’t want to be included as part of your ranking system. This is often needed when you come across a bad link network, or something changes on the other end that no longer works with the information you are offering.
Monthly SEO Reports
If you’re putting all of this effort and time into your SEO, you want to know that it’s working. As your local Brisbane SEO agency, we will keep an eye on things with monthly reports. The reason why these are so important is that they let you know what is working for your site and what isn’t. When you know what you should do more of and what you should cease, you’re making sure you’re running as efficiently as possible.
How Search Engines Work
Search engines like Google look through their databases to find the best and most relevant information to suit the requested search. They read the backend code of websites via links and then use various algorithms to filter out the relevant information. SEO is in place to help search engines better identify this information, and arrange it in order of relevance.
Components of Search Engines
There are three essential components to search engines: the web crawler, the database and search interfaces. The web crawler is a software component that gathers information, which is then stored in the database. The search interface is the screen between this information and us, the users, and we offer the best Brisbane SEO to help with this.
Panda, Penguin, Hummingbird & Pigeon Updates
One of the main reasons why you need an SEO consultant is the ever-changing landscape of SEO. Google names its updates after various animals, and they are vital to ensure you are working under the most current rules.
Local SEO in Central Coast
When we write that we are a Brisbane SEO agency, that is us utilising local SEO. It’s an online marketing approach that makes us more available to people who are searching within our particular community. This is especially relevant if you are customer-facing and people are searching for your services in their area. It helps you skip the queue as well because some customers favour location over anything else.
Local SEO Rank Factors/Ranking Signals
Ranking signals are the rules that Google uses to determine a quality site and as we have mentioned, they are continually changing. We couldn’t begin to list them all, and it wouldn’t matter if we did. Our job as a Brisbane SEO agency is to make sure you meet them. Google’s algorithm will use historical data mixed with its ranking signals to find the best answer to whichever question it is that has been asked; we make sure that this is you!
Importance of Local SEO Central Coast
If you deal with physical customers, strong local Brisbane SEO is your bread and butter. Search “plumber” on Google and see how many results pop up. Now search “plumber Brisbane”. The more specific you get, the less competition there is. Distance dictates a large percentage of a buyer’s decision.
Google Analytics gives you all the information you need about the activity on your website. You can segment your audience, study the traffic movement and various trends while making necessary changes to your conversion funnels. There are a lot of other things that can be done by your SEO consultant, which are all vital to ensuring the maximum efficiency of your site.
A redirect sends traffic to a different URL from the one they initially entered. A “404 Not Found” message means that the server found no match for the address. This could mean the site is no longer in operation, or perhaps you’ve mistyped the URL.
A “301 Moved Permanently” redirect means things have moved to a new URL, and it’s Google’s preferred redirect to change a URL.
The user interface is the screen and design for how a customer views your website or app. Your SEO consultant will take into account a variety of devices when designing your site. You need to consider desktop, tablet and mobile devices to ensure the use of a different device doesn’t diminish the user experience.
Design isn’t just the way something looks, it’s also the way something works. Great SEO means a great user experience. Is it easy to navigate your site and find the information the consumer needs? Can you be contacted easily, and are all of your products viewed/found simply? The user experience is one of the most critical elements of your online presence.
Google’s Webmaster tool is the way in which Google will communicate errors to you, like the 404 pages we mentioned earlier. They may also let you know about crawling mistakes, manual penalties and malware issues. Everybody eventually needs to acquire the webmaster tools to make sure everything on their site is running without any problems.
This is one for your SEO consultant, as it involves a little backend coding. The /robots.txt file gives instructions to web robots via The Robots Exclusion Protocol. Sometimes there are parts of your site that you don’t want to be indexed. If you have two versions of a page (one for viewing and one for printing), this code tells spiders to stay away from these pages.
Sitemaps are used to make a connection between web pages and content. A visual sitemap explains your website’s structure. This allows developers and SEO consultants to plan various aspects of your site by giving an overarching view.
Once you’ve chosen your keywords, the keyword density will show you how many times they appear in your content via a percentage. Search engines love a high keyword density but if a keyword appears too often in a website, it will hurt your SEO. We know how to strike the perfect balance that keeps Google happy.
Duplicate Content Control
Aptly named, duplicate content appears on the Internet in more than one place. This can affect search engine rankings as the search engine does not know which version is more relevant. There is already enough competition on the internet; our Brisbane SEO agency can help make sure this doesn’t create more for you.
LSI stands for Latent Semantic Indexing, and Google includes it in their algorithm to help establish a relationship between words in your content. These regularly occurring words run in tandem with your main keywords.
Image optimisation has become crucial in assisting page relevance. Giving your images alt text and relevant file names will make them more visible to Google. It will be of extra benefit if the text on the page references the image by using keywords similar to the file name or alt text, and having it close to the image. Only ever use BMP, GIF, JPEG, PNG, WebP, and SVG file types as these are the ones that Google index.
Everything needs to be optimised, even your web address, and we offer the best Brisbane SEO to help. Short, descriptive URLs are preferred and should contain your keyword. Try to make sure they are no longer than 100 characters. If you’re stuck for ideas, we can help!
More people are using mobile devices more than desktops these days, and you need to account for that with your site. Ensuring that the usability isn’t restricted to a desktop is crucial. People will leave your site straight away if things aren’t working on their mobile, and you’ll lose interested customers quickly.
We’ve mentioned the use of multiple devices to view your site, and responsive design makes sure your website appears optimally across all of them. It needs to be readable and easy to navigate no matter the device, and our SEO agency can help. This is beyond important, and we can ensure it’s not an issue for you. All SEO agencies should offer this service, but we guarantee you’ll be happiest with ours!