seo social signals for organic traffic growth

What Are Social Signals?

Social Signals are a combination of likes, shares, pins, comments, or views on Social platforms like Twitter, Facebook, Instagram, Linkedin, Pinterest & More.

Why Do You Need Social Shares for SEO Brisbane?

3 Reasons Why Social Shares are a Crucial Off-Page Strategy

1. Social Shares = Credibility

Before the Penguin and & Panda updates of Google, Off-Page strategy mainly consisted of building backlinks to increase authority.

In 2019, Off-Page is also aligned with what sort of feedback the community gives to your business.

This means generating page likes and shares shows strong signals to Google that you’re providing a positive service.

Facebook Signals social signals - facebook - Social Signals
Social Shares social signals - orange juice - Social Signals

2. Social Shares Provide Link Juice

Even just having social shares for your home page, can help provide link juice, or share authority, with your other pages.

This will help improve your rankings for pages within your website, even if they’re not directly correlated with a social share.

That being said, if you can get shares & likes to the exact page you want to rank, that will help increase traffic and boost overall page rank.  

 

3. Social  Increases Inbound Links

The more incoming links you have pointing to your website, the better you will rank.

 

If you have a blog post, or page on your website, that has been shared millions of times. 

This sends strong signals to Google that the content is popular.

That means Google is far more likely to favour you in the SERP’s. 

Inbound Links social signals - backlinks 2 - Social Signals

Are They Really Important?

According to Google, Social Shares aren’t actually a ranking factor.

This being said, we’ve seen results directly correlate with the number of Social Signals pointing to that website.

The truth is, we must optimise all facets of your website’s SEO, including on-page & off-page, to get better rankings. 

Claim a FREE SEO strategy to find out if you need them.

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