On-Page Search Engine Optimisation (SEO)
What is On-Page Search Engine Optimisation?
On-Site SEO (Also Refers to: On-Page SEO)
On-Page SEO refers to the optimisations that can be done to your website to improve it’s rank-ability within the major search engines such as a Yahoo, Bing and Google. This not only refers to what you see on the website, but the HTML behind the site too.
But wait… there’s more!
On-Site SEO is not just simply used to help a search engine understand what your website is attempting to accomplish, moreover it’s also about optimising for user experience and overall site mobility.
You will see an image on the left hand side displaying some of the metrics involved with your website’s on-site structuring, including, page content, <h> tags, URL structure and so on.
For example, because this page is written entirely around on-site SEO, the URL and Title of the page should reflect that clearly, right?
Improving your Search Engine Optimisation results in the past seemed to involve shady methods, black magic and lots of money.
Now the main objective is to simply solve the searches query as well as possible, however, there are still some black-hat cheats out there! (slowly being penalised, or even banned completely in some cases).
Some time ago now, you may have seen what is called Keyword Stuffing, where a page would almost be unreadable due to how many keywords had been used on one page. Either that or a service based business with every suburb and post code listed and a page for each (gone are the days, and thank God!)
The Death of Keyword Stuffing
On-Page Search Engine Optimisation rely less on the volume of targeted keywords on the page, and focuses more on the overall relevance and quality of that content. This is why you will see marketers continually pushing everybody into blogging, however, the content has to match and target the same audience.
In other words, you can’t just write random articles about different type’s of tree’s if you’re in construction.
In 2019, search engines are a lot more intelligent than their predecessors. They can tell relevance of your content by utilising synonyms, LSI Keywords and dissecting the context of the keyword that it was written in.
Content shouldn’t be created for the sake of ranking on Google, this would defeat the purpose of the intelligent systems the search engines use. This means developing valuable, interesting and unique content is crucial.
A Truly Optimised Page
Through the help of Creative Market, the image on the left hand side represents the core elements of a truly optimised website page.
You will find Google has moved to a true UX (User Experience), and Authority based SEO system.
For your business to truly rank in the SERP’s, Google looks at all types of elements.
A Key metric that sticks out within this image is being uniquely valuable. Google wants to make their search engine the best right?
So… provide awesome content that their users can actually digest and they will favour your pages.
What is SEO?
By definition, SEO is the process of optimising the content on your website and content that is affiliated with your website to advance higher in the SERP’s (Search Engine Results Pages).
This will then reflect in increased traffic from major search engines such as Yahoo, Bing, Google and DuckDuckGo.
How Does SEO Work?
Search Engine Optimisation is a long-term inbound marketing strategy with the objective being: Get your businesses website to the number #1 spot on major search engines.
The way we do this is simply broken down into 4 main components.
The above four components need to be fine-tuned and monitored properly, while following Google’s Webmaster Guidelines, to improve your search engine rankings.
When you optimise the 4 aforementioned components of SEO, major search engines will begin favouring your website and prioritising you in relevant searches.
This opens up your business for more traffic, and ultimately, more leads and sales.
How to Do SEO?
The majority of business owners we speak to simply don’t have the time, skillset or resources to do SEO.
We also invest thousands of dollars into SEO tools per month which make our job easier.
That being said, if you’re looking to become a fellow SEO expert, we admire your DIY attitude!
If you want to pursue SEO yourself, the first step is to master your website platform, ideally WordPress.
Next, you want an in-depth look into keyword research to identify high search volume keywords that will be profitable, yet easy to rank for.
Thereafter, you want to optimise your website’s pages and content to target those keywords.
This includes, but isn’t limited to:
- Title Tags
- <h1> to <h6> Tags
- Image Alt Tags
- Keyword Density
- Content Quality & Readability
- Internal Links
- External Links
- Content Development (Blog)
- Page Loading Speed
- Mobile Friendliness
- Responsive Design
Once you have optimised your website and pages around the keywords you want to rank for, the next step is to optimise your Off-Page elements.
- Backlink building
- Local Citation Links
- Authority Content
- Guest Posting
- Guest Blogging
- Social Media Marketing
- Influencer Marketing
Alternatively, you can Contact Us and enlist our digital marketing powerhouse to help you grow your website’s traffic
How to Choose an SEO Company?
Choosing an SEO company to help you grow your business will be one of the biggest marketing decisions you make.
Choose a company that utilises black-hat SEO methods and you’ll quickly find your website de-indexed or banned.
In other words, the SEO agency you choose literally holds your business success in their hands.
Here are a few tips to make sure you make the right decision:
- Ensure the Agency has Positive Google Reviews (Above 10)
- Choose an SEO Company with a Proven Track Record
- Choose an SEO Agency that’s a Premier Google Partner
- Make Sure The Digital Marketing Agency Tracks Your Success
- Define Your SEO Budget
- Define Your SEO Goals and Objectives
- Make Sure the SEO Agency Invests in Relevant SEO Analysis Tools
How Much Does SEO Cost?
The SEO investment depends on the project scope, and where you’re at from day one.
For example, if you’re looking to pursue Search Engine Optimisation services on a new website, in a super competitive industry, the investment value will differ greatly to a small barber in a local area.
More importantly, we have to take a step back and define investment.
Would you rather spend $500/month and return $1,000?
Or spend $2,000/month and return $20k?
I’m sure the answer is obvious.
Our SEO consultants are qualified with a minimum of 10 years experience in the digital marketing space.
This means we pay them handsomely as they’re extremely good at what they do.
Sure, you can find an SEO “expert” for $99/month on Fiverr, but I’m sure you know what the result will be.
How Long Does SEO Take?
SEO is a long-term strategy that can take anywhere from 6-12 months.
Anyone who tells you otherwise, is just looking to rank you for invaluable, low search volume keywords.
This being said, we normally implement some quick win methods to capitalise on low hanging fruit.
These quick win methods will have your investment paid off as soon as possible so we focus on the long haul.
Remember, SEO isn’t about overnight rankings, it has to be natural in Google’s eyes, not black-hat or spammy.
Otherwise, you may risk having your website penalised, or even permanently banned.
What is Your SEO Timeline/Workflow?
Our Local Search Engine Optimisation Brisbane Team has Broken Our Timeline into 4 Main Stages for Success.
SEO Stage 1: Technical SEO, Site Audit + keyword research
Time Frame: 1-3 Months
We want to make sure your website is optimised and search engine friendly.
As we like to say, you want to make sure you have a clean house, before you invite a friend over.
- Mobile-Friendly Test
- Website Speed Test
- SSL Certificate
- and more…
Next, we put our SEO tools into play and deep dive into the most rankable and profitable keywords your website requires to fulfil your goals.
Once we have a set of keywords, a full website audit is next.
This will identify key improvements within your content that require immediate attention.
- Header Tags
- Title Tags
- Image Alt Tags
- Schema Markup
- Local NAP’s
- and more…
Timeframe: 2-6 Months
Stage 2 is about implementing the information we have gathered through stage 1.
The timeframe of this stage heavily depends on the size and workload of your website.
For example, a 10,000 page eCommerce site will be more time-intensive than a 10-page service-based business.
We need to make sure Google understands what you do, where you do it, and why you’re the authority in the marketplace.
Ranking on Google is no longer about building a few links and letting it run.
So this stage is more important than ever.
SEO Stage 3: Authority Building
Timeframe: 6-9 Months
Now that Google has indexed a search engine friendly website.
The next step is to build up the authority of your brand.
Just because Google knows what you do, doesn’t mean they will favour you in the SERP’s.
This stage is all about building up your Domain Authority and Social Signals.
We do this by building high-quality manual outreach backlinks, and naturally sharing your content online.
This is often skipped out on but is more often than not the most important component of a successful SEO strategy.
Stage 3 is where our SEO clients see massive wins and begin to grow exponentially.
Remember, SEO is a long-haul game.
SEO Stage 4: Consistent Improvement
Timeframe: 9-12 Months & Beyond
Through the last stages of your campaign, we will combine all three strategies together to continue growing your acclaimed success.
This means improving your domain authority, tweaking and modifying On-Page elements and consistently boosting results.
SEO is like going to the gym if you’ve been working on your gains and cutting off the fat, it’s you won’t lose your hard effort overnight.
That being said, over time your improvements can be lost if you don’t take the right moves.
This stage is where we implement our secret strategies to keep you winning month in, month out.
If you’re in a highly competitive industry, you may want to implement a maintenance plan to keep your rankings solid.
Now, if all this went over your head, don’t panic!
Constant Clicks is here for you!
We’re the go-to people for SEO in Aus, whether you’re just starting your business, or your website needs a complete overhaul.
We’ll provide you with high-quality content to help improve your search engine rankings and make your site the top of the search results.
We explain everything without all the technical lingo because we know you have other important facets of your business to focus on and just need the details in a straightforward manner.
We Work with you to achieve your goals and targets so that you and your business can reap the rewards.
Constant Clicks is dedicated to getting you the results you want; we don’t stop once we’ve got you to the top of the rankings, because that’s just the beginning.
We know what works with SEO and what doesn’t, and have the experience to back it up. Just check out our reviews above.
Constant Clicks offers unique Search Engine Optimisation services across Australia including:
Constant Clicks are the SEO experts, so get in touch today to see what we can do for you and your business.