Off-Page Search Engine Optimisation
Off-site SEO, also known as Off-Page Search Engine Optimisation is the process of actions taken outside of your website to improve the rank ability within key search engines such as Google, Yahoo & Bing.
These Off-Page actions combined with good on-page SEO and Technical SEO develop a trustworthy relationship with Google and increase traffic driven to your website. This is normally done in conjunction with an in-depth on-site and technical SEO strategy.
The proven way to build trust with Google is to have other authoritative sites link to your website. This is the term you’ve most likely heard of: “backlinks”.
This is essentially seen as a voting or referral system for Google. If other internet users and publishers are following and vouching for you, Google will deem this a good thing.
That’s right – 50%!
I’ll let Matt Cutt’s do the talking!: