Local Search Engine Optimisation (SEO)
Local SEO Ranking Factors 
What is Local Search Engine Optimisation (SEO)?
Local Search Engine Optimisation (SEO) is an immensely profitable way of generating local customers for your business.
It generally refers to the optimisation of your website to appear on searches focused on attracting customers searching for local products or services on Google, Yahoo & Bing.
Although the techniques used within this strategy can be similar to National SEO or Enterprise SEO, this method is predominantly steered towards optimising your Google My Business profile and local online presence and reputation.
What is a Local Search?
To give you an example:
“Find me a Plumber near me”
“Where can I buy a Google Home”
by 2020, Statista predicts there will be over 205 million smart home devices installed within the Asia/Pacific region.
This proves the importance of implementing local SEO for your website sooner, rather than later as voice commands and searches are becoming more common in today’s online shopping trends.
What is the “Snack Pack”?
According to Moz, 33% of people click on the “snack pack”, or the Maps listing you see on Google’s SERPS, compared to the 40% of those who click on the organic results that appear below the map.
The Snack Pack displays the top 3 related business’ within that region and Google search query.
Local SEO processes involve optimising your Google My Business listing to increase your search frequency within the Snack Pack and local listings.
This is highly valuable real estate as consumers can view your online reviews and call directly from the listing itself. If you’d like to learn how to generate more Google reviews, you can read our Ultimate Guide to Getting More Google Reviews.
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