When it comes to Google, content is King.
Without out, the world wide web would cease to exist.
It’s what drives every website, and every search engine.
So when it comes to ranking your website on the first page of Google, content is the #1 ranking factor Google looks at.
Over time, Google’s idea on what good content is versus bad content has changed a lot.
Not only does Google look at the content itself that’s being put on, and off, your website. They also look at a large portion of data that determine the quality of that content.
In a nutshell, Google wants their search engine to be the best to make more ad revenue. This means they need users to continue to use their platform.
In other words, if your content solves the users search query, you’re improving their search engine.
If a user types in “SEO Brisbane”, lands on your website, then bounces straight away. This sends a strong signal to Google that your website didn’t solve the search query.