Whether you are a local plumber or online clothing store, if you have not delved deep into the more advanced settings you will most likely have a multitude of traffic from all over the globe. And the longer your campaign has been running, the more irrelevant traffic has been burning through your budget.
Since you’re paying per click, if your ad is being viewed and clicked on in another state even worse, overseas, then you are basically throwing money in the ocean!
It’s a scary thought, I know. So is there a way to avoid this? You could throw your computer out the window and run for the hills. But there is a better option.
By using more advanced strategies we only allow IP addresses that are physically located within the locations that you actually want to target. Of course, Google will happily let you go on thinking everything is hunky-dory but without implementing advanced settings you will have no control over where your ad is actually appearing.
A great way of knowing if your ad is showing up for these irrelevant locations is from cold calls. Yep, those pesky phone calls are a huge indicator. If you ever receive cold calls or emails from overseas from people trying to sell you AdWords management or SEO, you can guarantee your ads are not targeted just to your audience.
So not only can we stop your campaign haemorrhaging money from the wrong traffic, we can cut down those calls too.