Knowing what your competitors are doing with their advertising is a key way to get ahead and improve your own campaigns, and we’ve found a simple way for you to be able to get this information without alerting your competitor.
Sounds too easy, doesn’t it?
Well, it is!
As you may or may not know, Facebook has been in a lot of strife over the last few years in regards to the transparency of advertisers on their platform and who they’re targeting.
This has been a great development on our end of things because we don’t actually have to use any tools, Facebook is simply telling us this information.
We’ll show you how to find the information, and it won’t cost you a single cent.
It’s completely free of cost, however, we don’t recommend spending too much time on this because it’s easy to get lost in scrolling through multiple different ad campaigns and then you’re not being very productive anymore.
The first step is to find the Facebook page of whichever competitor you want to study, which you can do using Facebook’s search bar.
Once you’ve got their page open, you’ll see a list of all their tabs on the left-hand side of the page.
Click into the tab titled ‘Information and Ads’, and you’ll be shown all the different ads they’re currently running on their page.
It also shows you a little extra information on the right-hand side, including where the administrators of the page are located.
As you scroll down the page you’ll see all the ads your competitor is running, and this is beneficial because not only can we see their ads in one place, we can also have a look at what sort of offers they’re utilising within their ad copy and the ads themselves.
With this information, we can reverse engineer and out-strategise your competitors, and it’s as simple as it sounds.
We hope you’ve gotten value from this tip, and if you have any questions please don’t hesitate to get in contact with us.