Recently we visited Brisbane’s Google Summit event where they announced some pretty interesting stuff for the future of digital marketing.
One of the most underutilised tools shown was Google’s Scorecard.
It showed that by improving the functionality of a site, we would theoretically be able to generate extra revenue calculated by Analytics
The Scorecard allows you to not only compare your mobile site speed to your competitors, but also identify losses of revenue for eCommerce sites.
Head to: https://bit.ly/2XCO79b
Punch in your website address and it will compare your mobile site speed.
Next, scroll down and enter your domain name along with your competitors into the benchmark tool.
The tool will then provide you with a comparison of your site, and your top 4 competitors.
– Bear in mind, as this tool is new, some sites are still being added.
If you run an eCommerce store and would like to know how page speed truly affects your bottom line, scroll down to the Impact Calculator.
For example’s sake, let’s say we sped up this eCommerce site, by 2.5 seconds. We are able to increase their revenue by a shocking $219,303 USD ($2.6m per annum)!
Below we’ve given a more accurate and reasonable example of a SMB we currently work with:
As page speed moves from 1s to 5s, the probability of that user bouncing increases by 90% [Source]
We’re now talking about hitting two birds with one stone.
As you may or may not know, not only will your sites speed directly impact your bottom line, your SEO is also heavily influenced.
Google has already announced that page speed affects your SEO ranking, but also other UX (User Experience) factors such as bounce rate and time on site.
There are countless ways to increase your page speed, but I’ll quickly rattle off a few:
- By compressing your image size, this will make your site quicker to load, if you are using WordPress, there are many plugins that will do this for you.
- You can also utilise CSS sprites. This will virtually squeeze all images into one and compress it even further.
Improve Server Response Time:
- Ensure your website is being hosted locally.
- Check using: Host Checker
- Ensure your Response time us Under 200ms
- Use Gzip to reduce the file size of your site
and so on…
To conclude, by improving your page speed, you will be able to better your websites rank-ability, and also directly increase your bottom line.
If you feel like your site speed is negatively affecting your business, don’t hesitate to contact us for a free site analysis.