As page speed moves from 1s to 5s, the probability of that user bouncing increases by 90% [Source
We’re now talking about hitting two birds with one stone.
As you may or may not know, not only will your sites speed directly impact your bottom line, your SEO is also heavily influenced.
Google has already announced that page speed affects your SEO ranking
, but also other UX (User Experience) factors such as bounce rate and time on site.
There are countless ways to increase your page speed
, but I’ll quickly rattle off a few:
Improve Server Response Time:
- By compressing your image size, this will make your site quicker to load, if you are using WordPress, there are many plugins that will do this for you.
- You can also utilise CSS sprites. This will virtually squeeze all images into one and compress it even further.
- Ensure your website is being hosted locally.
- Check using: Host Checker
- Ensure your Response time us Under 200ms
- Use Gzip to reduce the file size of your site
and so on…
To conclude, by improving your page speed, you will be able to better your websites rank-ability, and also directly increase your bottom line.
If you feel like your site speed is negatively affecting your business, don’t hesitate to contact us for a free site analysis.