Re-engage with Website Visitors Until They Buy From You!
Ever wonder what happens to all those clicks to your site that never turn into a lead or sale?
On average a staggering 90% Of traffic to your website will not convert on the very first visit!
Attracting your target market to your website through AdWords is the easy part. No, that’s not a mistake. The hard part is converting your traffic into leads and sales. Sure getting the right traffic to your website is a big part of that but did you know on average 9 out of 10 people won’t convert on the initial visit? That’s a huge number of wasted clicks, so we can’t let them get away that easily.
Rather than let them escape (or you know, just leave) we can tactically remind them to come back to your website and turn them into customers.The way this is done is by using targeted banner ads through Remarketing. Remarketing has proven a highly successful strategy into re-engaging with visitors and converting them long after they’ve left.
But again is far too underutilized in campaigns. The majority of people we speak to have no idea what Remarketing is but once we explain it, they instantly realise they’ve been seeing it for years. And if you have been using the internet in the past few years, (which I assume you have) you too will have been subject to Remarketing.
The way it works is every time somebody comes to your website with Remarketing, a cookie will be installed into their browser which will then follow them around Google’s Display Network in the use of banner ads.
What do remarketing banners look like?
See examples below.
Let’s say you’re looking for a new insurance company and you jump onto a few different websites to compare. Obviously you need to think over your options, so you leave it for a few days. In that time you start to see banner ads online for one of the companies that you are considering. You start to see it just about everywhere you go, ever increasing their brand awareness.
Eventually you forget all of the other companies and can only think of the banner ads for that one company. Finally you click on the banner which takes you back to their packages pages. Then you sign up, fully insured. Thanks, Remarketing!
That is how Remarketing works and it works well. Without this customers re-engagement you are potentially missing out on 90% off your traffic, imagine what that would have meant to your business. Remarketing will work for just about every business and if you haven’t considered it you could be letting money walk out the door
If you want to be remembered and increase your sales and leads through Remarketing, then get in touch with our friendly team today.
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