“Half the Australian population is now using smartphones, Market research firm, Telsyte, predicts that more than 20 million smartphones will be used by consumers by 2016 and that by 2014 more Australians will access digital services via a smartphone than a computer.”
What does this mean to you as a business?
Your customers want you to have a mobile version of your website!
We all know how much your website influences users to do business with you. Users expect their mobile experience to be as good as their desktop experience. If your site on mobile is difficult to navigate then you risk losing customers to competitors already running mobile-friendly websites.