There are now 13 million Australians active on Facebook each month and they’re some of the heaviest users in the world. According to a Nielsen report commissioned by the social media giant in January 2105, new stats reveal the average time Australians spend on Facebook every day is 1.7 hours. So at a nation we’re really hooked.
What does this mean for you as a business owner? How can you leverage this social media hub to grow your business? Because lets face it getting 1,000 likes on facebook is good but unfortunately, you can’t pay rent or suppliers in likes. It’s gotta lead to customers, money in the bank.
Well, it’s no secret that Facebook knows a hell of lot about their users, actually what does facebook know about their users?
The standard stuff you provide them…
City of birth
City of residence
Previous names (aliases)
Books you’ve read
Bands you like
Movies you’ve seen
TV Shows you watch
Video games you play
Food you eat
Your Favorite Athletes
Restaurants you’ve eaten at
Activities you participate in
Websites you visit
Sports teams you support
Your Favorite Sports
Favorite Clothing brands
Places you’ve visited
Events you’ve attended
Events you plan on attending
Events your friends are attending
Major life events (location, dates, who with)
Private (haha yeah right) messages
Groups you’ve joined
Networks you are a part of
Lots there huh.
And that’s just the standard stuff. Let’s look a little bit deeper.
But wait, there’s more…
Videos you’ve watched
Comments you’ve liked
Websites you’ve visited
Articles and websites you’ve commented on
Surveys you’ve filled out
Companies you like
People you’ve been tagged with
People you frequently hang out with
Friends you’ve requested
Friends you denied
Friends you’ve un-friended
How often you are online
Apps you Admin/created
Pages you admin/created
Your current mood
Device you’ve accessed the Internet from
Exact Geo-location (longitude, altitude, latitude, time/date stamp)
TV, Film, Concert you are currently watching
Book or publication you are currently reading
Audio you are currently listening too
Drink you are currently drinking
Food you are currently eating
Activities you participate in
Advertising you interact with
Profiles you interact with most
Locations you access Facebook
Locations you access web properties connected to Facebook
Level of online engagement
When you changed jobs
How long you stayed in a job
Credit card details
Apps you’ve downloaded
Games you’ve played
Pages/Businesses you’ve un-liked (when)
Pretty much your entire online life is being handed over here.
It’s like the biggest customer survey ever!
So as a business owner Facebook allows you to advertise to your specific target market and get these people to your website to do business with you.
If you’re not running Facebook ads for your business then you could be missing out on a lot of potentials sales opportunities.
Constant Clicks now manages Facebook advertising campaigns to help grow your business faster. Talk to us today about how we can develop and launch a strategy to get your business in front of potential customers on the biggest social media platform in the world.