Facebook – How to Turn Facebook Users into Customers

There are now 13 million Australians active on Facebook each month and they’re some of the heaviest users in the world. According to a Nielsen report commissioned by the social media giant in January 2105, new stats reveal the average time Australians spend on Facebook every day is 1.7 hours. So at a nation we’re really hooked.

What does this mean for you as a business owner? How can you leverage this social media hub to grow your business? Because lets face it getting 1,000 likes on facebook is good but unfortunately, you can’t pay rent or suppliers in likes. It’s gotta lead to customers, money in the bank.

Well, it’s no secret that Facebook knows a hell of lot about their users, actually what does facebook know about their users?
The standard stuff you provide them…
Name

City of birth

City of residence

Phone

Email

Current employment

Previous employment

Relationship

Anniversary

Previous relationships

Previous names (aliases)

Screen names

Address book

Family members

Birthday

Religious views

Address

Website

Email address(s)

Sexual preference

Gender

Languages spoken

Political views

Friends

Books you’ve read

Bands you like

Movies you’ve seen

TV Shows you watch

Video games you play

Food you eat

Your Favorite Athletes

Restaurants you’ve eaten at

Activities you participate in

Websites you visit

Sports teams you support

Your Favorite Sports

Inspirational people

Favorite Clothing brands

Places you’ve visited

Events you’ve attended

Events you plan on attending

Events your friends are attending

Major life events (location, dates, who with)

Photos

Pokes

Wall posts

Private (haha yeah right) messages

Groups you’ve joined

Networks you are a part of

Lots there huh.

And that’s just the standard stuff. Let’s look a little bit deeper.
But wait, there’s more…
Videos you’ve watched

Comments you’ve liked

Websites you’ve visited

Articles and websites you’ve commented on

Surveys you’ve filled out

Companies you like

People you’ve been tagged with

People you frequently hang out with

Friends you’ve requested

Friends you denied

Friends you’ve un-friended

How often you are online

Apps you Admin/created

Pages you admin/created

Your current mood

Device you’ve accessed the Internet from

Exact Geo-location (longitude, altitude, latitude, time/date stamp)

TV, Film, Concert you are currently watching

Book or publication you are currently reading

Audio you are currently listening too

Drink you are currently drinking

Food you are currently eating

Activities you participate in

Advertising you interact with

Profiles you interact with most

Locations you access Facebook

Locations you access web properties connected to Facebook

Level of online engagement

When you changed jobs

How long you stayed in a job

Credit card details

IP Address

Apps you’ve downloaded

Games you’ve played

Pages/Businesses you’ve un-liked (when)

Pretty much your entire online life is being handed over here.

It’s like the biggest customer survey ever!

So as a business owner Facebook allows you to advertise to your specific target market and get these people to your website to do business with you.

If you’re not running Facebook ads for your business then you could be missing out on a lot of potentials sales opportunities.
Constant Clicks now manages Facebook advertising campaigns to help grow your business faster. Talk to us today about how we can develop and launch a strategy to get your business in front of potential customers on the biggest social media platform in the world.

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