Does your website load in under 3 seconds?

speed-dial

Have you ever yelled at your computer because the internet has been so slow? I know I have. Waiting a few extra seconds for a page to load feels like an eternity. And let’s face it we live in a world of instant gratification where we have everything at our fingertips and as a result our patience is thinner.

Online TV and Movie streaming services make the drive to the video shop a thing of the past. Need to see the Doc? Why waste time driving there and waiting for up to an hour to be seen when Doctors can now come to your home. You have people at Disney World paying for passes to jump the queue so they don’t have to wait. With online shopping some people will happily pay extra to have their product shipped to them same day.

Everyone wants it quick and easy these days.

So how long will people wait for your website to load before they’re gone, Sayōnara?

According to Google “Nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.”

So having a slow loading website will decrease your conversions and hurt your bottom line.

Whatever you do, don’t make people wait.

Google are soon to update their mobile-friendly algorithm and when they do they’ll add mobile-specific page speed as a factor. This update could only be a months away.

There are some free tools to test the performance of your websites.

https://testmysite.thinkwithgoogle.com/
This is one of Google’s tools. It score you out of 100 on Mobile Speed, Desktop Speed and Mobile Friendliness.

https://gtmetrix.com/
This tool is awesome as it gives the load time of your website in seconds.

Chrome Browser
If you’re a bit more tech savvy than you can use your Chrome Browser, select developer tools click on the Network tab and you’ll see the results in very bottom of your screen > “DomContentLoaded”. The youtube link above explains exactly how to use this tool. The cool thing is you can change the internet speed and really see how your site performs on all internet connections.

The key point is speed up your website and your conversions will increase.

If you want to boost the speed of your website talk to your website developer or feel to reach out to us today for a free quote.

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3 Ways To Grow Any Business

 

exponential-growth

Being immersed in the marketing and advertising world for almost a decade now I’ve observed that the most savvy business owners do these 3 things really well.

one – Increase new customers (sales)

two – Increase the average dollar sale (the upsell)

three – Increase the frequency of purchases (lifetime value)

 

So number 1 is about driving more customers to your business and let’s face it sales are the lifeblood of any business. But…if you’re not focusing on the other two then you’re leaving a stack of money on the table.

Increasing the average dollar sale is about encouraging customers to spend more at each purchase. It’s not about market share, it’s about wallet share.

Examples of how you can increase your average dollar sale.

Bundle Your Products – Offer additional products at a discount. Retailers do this all the time. 1 x T-Shirt for $50 or Buy 2 x for $70 – that’s a 40% sale increase.

 

Package Your Products – Any service based business could do this. Even a lawn mowing business could package their products. Eg. >> (basic) Lovely Lawn Package incl: Mowing and Edging. >> (Deluxe) Best Lawn on Your Street Package incl: Mowing, Edging and Lawn Fertiliser Booster. Car companies do this really well. They have a basic, mid range and then a top of the range car.

 

The upsell – We all know McDonald’s are famous for this “would you like fries with that?”. I remember taking my car to a drive through car wash and the guy asking me if I wanted my alloys wheels cleaned for an extra $20, I said sure why not.

Don’t be afraid to bump up your prices by 5% or 10% customers won’t care and you’ll increase your margins.

Examples of how you can increase the frequency of purchases (repeat business)

This is all about increasing the lifetime value of a customer. Did you know it costs 10X more to acquire a new customer than to keep a customer?

Email marketing is a great way to keep in touch with existing customers, stay top of mind and encourage them to come back. With email marketing it doesn’t mean you spam their inbox with a sales pitch every time. Offer them valuable and interesting tips that will benefit their life. By all means send them special deals and instore vouchers but don’t over do it.

If you can increase each of these 3 growth areas by just 10% you will increase your overall profits by a whopping 30%, pretty cool right?
I encourage you to take a piece of paper now and set aside 30 minutes to brainstorm ways you can increase your average dollar sale and customer lifetime value.

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What’s The Most Dangerous Number in Business?

multichannel_marketing-300x223Number 1 is the most dangerous number. You don’t want the success of your business purely reliant on just one form of marketing.

If you are then, you could be putting your business at great risk. What happens if tomorrow that one lead generation method becomes unprofitable?

You need to diversify your marketing. Diversification in business creates stability.

One of the biggest breakthroughs you can have in your business is a marketing breakthrough.

Discovering new and profitable marketing strategies to really accelerate your growth.

From 10 years of being immersed in the marketing industry I’ve seen time and time again that the most successful business owners, the top 10%,  will be generating consistent high quality leads from more than once source.

They’ll have Adwords, SEO, Facebook Advertising, email marketing, offline marketing all working for them.

They’re so many great ways to find new customers.

The key point is to have more than one marketing method. Of course, 2 is better than 1 but 3 highly effective marketing strategies will make your business unstoppable.

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